Adriani, Sisca (2017) Kebutuhan dan kepuasan penonton tayangan Vlog Awkarin dalam Youtube. Masters thesis, Universitas Pelita Harapan.
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Abstract
Internet is one of the mass media that becomes an evidence wof the
development of technology in communication. One of the internet sites that is
popular is YouTube. On YouTube you can make a vlog. Vlog is derived from the
abbreviation of video blog. One vlogger that becomes the talk because of her
controversial vlog is Awkarin. Vlog Awkarin has been watched and liked by
many people but most people consider the vlog gives bad impact for the audience.
This study used the approach of quantitative by method of descriptive
survey study, with the aim to describe the needs and satisfaction of Awkarin vlog
viewers on YouTube by using the theory of uses and gratification. The number of
samples in this study were 100 respondents selected based on the purposive
sampling.
The results of this study showed that the needs of viewers are satisfied
after watching Awkarin vlog on YouTube namely surveillance, personal
relationship, and diversion. Whereas the needs of the viewers unsatisfied after
watching Awkarin vlog on YouTube is personal identity. / Internet merupakan salah satu media massa yang menjadi bukti nyata
dengan berkembang nya teknologi dalam komunikasi. Salah satu situs internet
yang sedang digemari adalah YouTube. Dalam YouTube seseorang dapat
membuat vlog. Vlog berasal dari singkatan dari video blog. Salah satu vlogger
yang menjadi pembicaraan karena vlog nya yang kontroversial yaitu Awkarin.
Vlog Awkarin ditonton dan disukai oleh banyak orang akan tetapi sebagian orang
menganggap vlog tersebut memberikan dampak buruk bagi penontonnya.
Penelitian ini menggunakan pendekatan kuantitatif dengan metode
penelitian survei deskriptif, dengan tujuan untuk mendeskripsikan kebutuhan dan
kepuasan penonton tayangan vlog Awkarin dalam YouTube dengan menggunakan
teori uses and gratification. Jumlah sampel pada penelitian ini adalah 100
responden yang dipilih berdasarkan sampling purposif.
Hasil penelitian ini menunjukan bahwa kebutuhan penonton terpuaskan
setelah menonton tayangan vlog Awkarin dalam YouTube adalah surveillance,
personal relationship, dan diversion. Sedangkan kebutuhan penonton yang tidak
terpuaskan setelah menonton tayangan vlog Awkarin dalam YouTube adalah
personal identity.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Adriani, Sisca NIM00000014518 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Setijadi, Naniek N. NIDN0327115401 UNSPECIFIED |
Additional Information: | T 89-14 ADR k |
Uncontrolled Keywords: | Uses and gratification ; YouTube ; Vlog ; Awkarin |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 05 Apr 2019 03:20 |
Last Modified: | 09 Aug 2021 07:14 |
URI: | http://repository.uph.edu/id/eprint/2779 |