Putra, Saud Parpunguan Adi (2018) Pengaruh perceived benefit, perceived web quality, ewom dan trust terhadap keputusan belanja online di Jakarta. Masters thesis, Universitas Pelita Harapan.
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Abstract
The growth of wireless and internet communications around the world has
been significantly, one of them is the use of internet technology that has changed
the way of individuals to communicate in terms of accessing and sharing the
information from around the world.
The use of internet technology is expected to provide great benefits to an
increasingly competitive business world. One type of technology implementation
that can be utilized in terms of increasing business competition and product sales
is by using electronic commerce (e-Commerce) which can help market various
products or services, both in physical and digital form.
e-Commerce certainly gives a direct impact on Attitudes that influence a
decisions online shopping in Jakarta. The data were collected by using
questionnaires. The questionnaires were distributed to 153 respondents who were
consumers of e-commerce in Jakarta and 116 data responden are valid. Data were
analyzed by structured equation modeling PLS method using SmartPLS ver 3.2.3.
which aims to determine the magnitude of the effect of perceived benefits,
perceived web quality, e-wom and trust in online shopping decisions in Jakarta.
The results of the research conducted to the respondents showed that the
perceived benefit, perceived website quality and trust are positively influence
on online shopping decisions especially in Jakarta. / Pertumbuhan komunikasi nirkabel dan internet di seluruh dunia telah
bertumbuh secara signifikan dan salah satu pengaruh dari pertumbuhan tersebut
adalah penggunaan teknologi internet untuk mengubah cara setiap individu dalam
berkomunikasi lalu berkembang dalam hal mengakses serta berbagi informasi
yang ada dari seluruh dunia.
Penggunaan teknologi internet diharapkan dapat memberikan manfaat yang
besar terhadap dunia bisnis yang semakin kompetitif. Salah satu jenis
implementasi teknologi yang dapat dimanfaatkan dalam hal meningkatkan
persaingan bisnis dan penjualan produk-produk adalah dengan menggunakan
electronic commerce (e-Commerce) yang dapat membantu memasarkan berbagai
macam produk atau jasa, baik dalam bentuk fisik maupun digital.
e-Commerce tentunya memberikan dampak langsung pada Keputusan
konsumen terhadap belanja online di Jakarta. Pengumpulan data dilakukan
dengan menggunakan kuesioner. Penyebaran kuesioner dilakukan kepada 153
responden yang merupakan konsumen e-commerce di Jakarta lalu dengan data
yang valid sebesar 116 responden. Kemudian data dianalisis dengan metode
structured equation modeling PLS dengan menggunakan alat SmartPLS ver 3.2.3.
yang bertujuan untuk mengetahui seberapa besar pengaruh Perceived benefit,
Perceived web quality , e-wom dan Trust pada Keputusan belanja online di
Jakarta.
Hasil penelitian yang dilakukan kepada responden tersebut menunjukan
bahwa Perceived benefit, Perceived web quality dan Trust berpengaruh secara
positif pada Keputusan belanja online di Jakarta.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Putra, Saud Parpunguan Adi NIM00000025360 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Jong, Martinus Thjia Tjen NIDN0308076604 UNSPECIFIED |
Additional Information: | T 19-16 PUT p |
Uncontrolled Keywords: | perceived benefit ; perceived web quality ; trust ; E-WOM ; e-commerce |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:29 |
Last Modified: | 22 Jun 2022 06:47 |
URI: | http://repository.uph.edu/id/eprint/28852 |