Buntario, Willy (2018) Analisis pandangan pelanggan pada website service quality dan dampaknya pada e-loyalty (website traveloka). Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this research is to analyze the antecedents of perceived
service quality and the consequences of Traveloka's perceived service quality
website. This research is a quantitative study with a survey approach using a
questionnaire. The sample of the study was the people who booked the hotel and
bought the plane ticket using the Traveloka website for the last 6 months in the
Jakarta area and related to the previous journal and research by (Myunghee
Mindy Jeon , Miyoung Jeong, 2017). Respondents in this study were 100
respondents. The sampling technique was convenience sampling. Data were
analyzed using SEM-PLS.The results show that website functionality has a
positive effect on perceived service quality. Customer experience has a positive
effect on perceived service quality. Reputation has a positive effect on perceived
service quality. Perceived service quality has a positive effect on customer
satisfaction. Customer satisfaction mediates the relationship between perceived
service quality and repurchase intention. Customer satisfaction has a positive
effect on repurchase intention. Repurchase intention does not mediate the
relationship between customer satisfaction and customer loyalty. Repurchase
intention has a positive effect on customer loyalty. / Tujuan dari penelitian ini adalah untuk menganalisis antesenden dari
perceived service quality dan konsekuensi dari perceived service quality
website Traveloka. Penelitian ini merupakan penelitian kuantitatif dengan
pendekatan survei menggunakan kuesioner. Sampel penelitian adalah ornag
yang memesan hotel dan membeli tiket pesawat menggunakan website
Traveloka selama 6 bulan terakhir yang berada di wilayah Jakarta dan
mengacu pada penelitan dan jurnal terdahulu (Myunghee Mindy Jeon ,
Miyoung Jeong, 2017). Responden dalam penelitian ini sebanyak 100
responden. Teknik pengambilan sampel dengan convenience sampling. Data
dianalisis dengan menggunakan SEM-PLS. Hasil penelitian menunjukkan
bahwa website functionality berpengaruh positif terhadap perceived service
quality. Customer experience berpengaruh positif terhadap persived service
quality. Reputation berpengaruh positif terhadap perceived service quality.
Perceived service quality berpengaruh positif terhadap customer satisfaction.
Customer satisfaction memediasi hubungan antara perceived service quality
dengan repurchase intention. Customer satisfaction berpengaruh positif
terhadap repurchase intention. Repurchase intention tidak memediasi
hubungan antara customer satisfaction dengan customer loyalty. Repurchase
intention berpengaruh positif terhadap customer e-loyalty.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Buntario, Willy NIM00000019572 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Jong, Martinus Thjia Tjen NIDN0324106805 UNSPECIFIED |
Additional Information: | T 19-15 BUN a |
Uncontrolled Keywords: | Perceived service quality ; customer e-loyalty ; customer satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:29 |
Last Modified: | 21 Jun 2022 03:47 |
URI: | http://repository.uph.edu/id/eprint/28858 |