Analisis pandangan pelanggan pada website service quality dan dampaknya pada e-loyalty (website traveloka)

Buntario, Willy (2018) Analisis pandangan pelanggan pada website service quality dan dampaknya pada e-loyalty (website traveloka). Masters thesis, Universitas Pelita Harapan.

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Abstract

The purpose of this research is to analyze the antecedents of perceived service quality and the consequences of Traveloka's perceived service quality website. This research is a quantitative study with a survey approach using a questionnaire. The sample of the study was the people who booked the hotel and bought the plane ticket using the Traveloka website for the last 6 months in the Jakarta area and related to the previous journal and research by (Myunghee Mindy Jeon , Miyoung Jeong, 2017). Respondents in this study were 100 respondents. The sampling technique was convenience sampling. Data were analyzed using SEM-PLS.The results show that website functionality has a positive effect on perceived service quality. Customer experience has a positive effect on perceived service quality. Reputation has a positive effect on perceived service quality. Perceived service quality has a positive effect on customer satisfaction. Customer satisfaction mediates the relationship between perceived service quality and repurchase intention. Customer satisfaction has a positive effect on repurchase intention. Repurchase intention does not mediate the relationship between customer satisfaction and customer loyalty. Repurchase intention has a positive effect on customer loyalty. / Tujuan dari penelitian ini adalah untuk menganalisis antesenden dari perceived service quality dan konsekuensi dari perceived service quality website Traveloka. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei menggunakan kuesioner. Sampel penelitian adalah ornag yang memesan hotel dan membeli tiket pesawat menggunakan website Traveloka selama 6 bulan terakhir yang berada di wilayah Jakarta dan mengacu pada penelitan dan jurnal terdahulu (Myunghee Mindy Jeon , Miyoung Jeong, 2017). Responden dalam penelitian ini sebanyak 100 responden. Teknik pengambilan sampel dengan convenience sampling. Data dianalisis dengan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa website functionality berpengaruh positif terhadap perceived service quality. Customer experience berpengaruh positif terhadap persived service quality. Reputation berpengaruh positif terhadap perceived service quality. Perceived service quality berpengaruh positif terhadap customer satisfaction. Customer satisfaction memediasi hubungan antara perceived service quality dengan repurchase intention. Customer satisfaction berpengaruh positif terhadap repurchase intention. Repurchase intention tidak memediasi hubungan antara customer satisfaction dengan customer loyalty. Repurchase intention berpengaruh positif terhadap customer e-loyalty.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Buntario, WillyNIM00000019572UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorJong, Martinus Thjia TjenNIDN0324106805UNSPECIFIED
Additional Information: T 19-15 BUN a
Uncontrolled Keywords: Perceived service quality ; customer e-loyalty ; customer satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Users 18 not found.
Date Deposited: 20 May 2021 02:29
Last Modified: 21 Jun 2022 03:47
URI: http://repository.uph.edu/id/eprint/28858

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