Primasiwi, Byondina (2018) Anteseden dan konsekuensi dari customer satisfaction pada mobile shopping application. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this study is to know antecedent and consequences of customer satisfaction in mobile shopping. This study is applied in Jakarta using 280 respondents who have use the mobile shopping application in Jakarta. Data are collected using 35 items questionnaires that measured with 1-5 Likert Scale and distributed with judgementalsampling method. SEM method on PLS system is used to analyze data. The study result suggest that perceived ease of use, perceived enjoyment, personal innovativeness, perceived risk, corporate reputation affected to customer satisfaction. Meanwhile perceived usefulness, perceived enjoyment, perceived ease of use, personal innovativeness, customer satisfaction affected intention to use. / Penelitian ini dilakukan untuk mengetahui anteseden dan konsekuensi dari Customer Satisfaction pada penggunaan aplikasi mobile shopping. Penelitian ini dilakukan di Jakarta dengan melibatkan 280 responden yang pernah menggunakan aplikasi mobile shopping. Pengumpulan data dilakukan dengan menyebarkan kuesioner berisi 35 pertanyaan dengan Skala Likert 1-5 berdasarkan metode judgemental sampling. Data dianalisis dengan menggunakan metode SEM berbasis PLS. Hasil penelitian ini menunjukan bahwa Perceived Ease of Use, Perceived Enjoyment, Personal Innovativeness, Perceived Risk, Corporate Reputation memiliki pengaruh terhadapCustomer Satisfaction. Sementara untukPerceived Usefulness, Perceived Enjoyment, Perceived Ease of Use, Personal Innovativeness, Corporate Reputation sertaCustomer Satisfaction berpengaruh terhadap Intention to Use.
Item Type: | Thesis (Masters) | ||||||||
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Additional Information: | T 19-15 PRI a | ||||||||
Uncontrolled Keywords: | perceived usefulness ; perceived enjoyment ; perceived ease of use ; perceived risk ; personal innovativeness ; corporate reputation ; customer satisfaction ; intention to use | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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Depositing User: | Users 18 not found. | ||||||||
Date Deposited: | 20 May 2021 02:30 | ||||||||
Last Modified: | 18 Jun 2022 03:43 | ||||||||
URI: | http://repository.uph.edu/id/eprint/28862 |
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