Primasiwi, Byondina (2018) Anteseden dan konsekuensi dari customer satisfaction pada mobile shopping application. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this study is to know antecedent and consequences of customer
satisfaction in mobile shopping. This study is applied in Jakarta using 280
respondents who have use the mobile shopping application in Jakarta. Data are
collected using 35 items questionnaires that measured with 1-5 Likert Scale and
distributed with judgementalsampling method. SEM method on PLS system is used to
analyze data. The study result suggest that perceived ease of use, perceived
enjoyment, personal innovativeness, perceived risk, corporate reputation affected to
customer satisfaction. Meanwhile perceived usefulness, perceived enjoyment,
perceived ease of use, personal innovativeness, customer satisfaction affected
intention to use. / Penelitian ini dilakukan untuk mengetahui anteseden dan konsekuensi dari Customer
Satisfaction pada penggunaan aplikasi mobile shopping. Penelitian ini dilakukan di
Jakarta dengan melibatkan 280 responden yang pernah menggunakan aplikasi mobile
shopping. Pengumpulan data dilakukan dengan menyebarkan kuesioner berisi 35
pertanyaan dengan Skala Likert 1-5 berdasarkan metode judgemental sampling. Data
dianalisis dengan menggunakan metode SEM berbasis PLS. Hasil penelitian ini
menunjukan bahwa Perceived Ease of Use, Perceived Enjoyment, Personal
Innovativeness, Perceived Risk, Corporate Reputation memiliki pengaruh
terhadapCustomer Satisfaction. Sementara untukPerceived Usefulness, Perceived
Enjoyment, Perceived Ease of Use, Personal Innovativeness, Corporate Reputation
sertaCustomer Satisfaction berpengaruh terhadap Intention to Use.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Primasiwi, Byondina NIM00000016779 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Hermawan, Asep NIDN0317085801 UNSPECIFIED |
Additional Information: | T 19-15 PRI a |
Uncontrolled Keywords: | perceived usefulness ; perceived enjoyment ; perceived ease of use ; perceived risk ; personal innovativeness ; corporate reputation ; customer satisfaction ; intention to use |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:30 |
Last Modified: | 18 Jun 2022 03:43 |
URI: | http://repository.uph.edu/id/eprint/28862 |