Tojo, Ivan Kristian (2019) Antecedents dari intention to play dan pengaruhnya terhadap intention to pay pada pemain mobile moba games e-sport di Jakarta. Masters thesis, Universitas Pelita Harapan.
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Abstract
This study aims to determine the factors that influence the intention to play
and the consequences in the intention to pay for mobile MOBA games E-Sport
players in Jakarta. The number of respondents used in this study was 120
respondents with employment status of students in Jakarta who enjoyed playing
MOBA mobile games E-Sport. All respondents in this study included
questionnaires, the data from the questionnaire results were then analyzed using
PLS (Partial Least Square) descriptively and quantitatively to find out the factors
that influence intention to play and the consequences on intention to pay for mobile
MOBA games E-Sport players games in Jakarta. Based on the results of the
analysis in the study, the results showed that time flexibility, challenge, diversion,
fun, fantasy, and social interaction had a positive and significant effect on the
intention to play. On these results it was found that social interaction has the most
significant influence compared to other independent variables. However, the results
of arousal and competition have a positive but not significant effect on the intention
to play. intention to play has a positive and significant effect on intention to pay. / Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh
kepada intention to play dan konsekuensinya pada intention to pay terhadap pemain
mobile MOBA games E-Sport di Jakarta. Jumlah responden yang digunakan dalam
penelitian ini adalah sebanyak 120 responden dengan status pekerjaan siswa/
mahasiswa di Jakarta yang senang bermain mobile MOBA games. Seluruh
responden dalam penelitian ini diminta untuk mengisi kuisioner, data hasil
pengisian kuisioner selanjutnya dianalisis menggunakan PLS (Partial Least
Square) secara deskriptif maupun kuantitatif untuk mengetahui faktor-faktor yang
berpengaruh kepada intention to play dan konsekuensinya pada intention to pay
terhadap pemain mobile MOBA games E-Sport di Jakarta. Berdasarkan hasil
analisis dalam penelitian, diperoleh hasil bahwa time flexibility, challenge,
diversion, fun, fantasy, dan social interaction berpengaruh positif dan signifikan
terhadap intention to play. Pada hasil tersebut didapatkan bahwa social interaction
memiliki pengaruh yang paling signifikan dibandingkan variabel independen
lainnya. Namun pada arousal dan competition diperoleh hasil berpengaruh positif
namun tidak signifikan terhadap intention to play. intention to play berpengaruh
positif dan signifikan terhadap intention to pay.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Tojo, Ivan Kristian NIM01619170096 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Widjaja, Anton W. NIDN0311116501 UNSPECIFIED |
Additional Information: | T 19-17 TOJ a |
Uncontrolled Keywords: | mobile MOBA games E-Sports ; Time Flexibility ; Arousal ; Challenge ; Competition, Diversion ; Fun ; Fantasy ; Social Interaction ; Intention to Play ; Intention to Pay |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:30 |
Last Modified: | 22 Jun 2022 06:25 |
URI: | http://repository.uph.edu/id/eprint/28867 |