Pengaruh reputasi, kualitas website, harga dan perceived ease od use terhadap intention to purchase yang dimediasi oleh perceived usefulness, e-trust dan e-satisfaction pada middle east carriers

Noviyanti, Airien (2018) Pengaruh reputasi, kualitas website, harga dan perceived ease od use terhadap intention to purchase yang dimediasi oleh perceived usefulness, e-trust dan e-satisfaction pada middle east carriers. Masters thesis, Universitas Pelita Harapan.

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Abstract

This research is to study the effect of airline reputation, system quality and information quality, price perception and perceived ease of use on the intention to purchase which is mediated by perceived usefulness, e-trust and e-satisfaction for Middle East carriers. This research uses quantitative methods. The focus of the research is on consumers of the Middle East carriers in Indonesia, over 17 years old and visit at least once on one of the airline websites (Emirates, Etihad Airways or Qatar Airways). The data in this study were collected by using non-probability sampling methods. Primary data is obtained through a questionnaire distributed online, consisting of 45 questions that have been submitted for validity and reliability. Data received was received from 433 respondents. Calculation of respondent data is calculated using the Structural Equation Model (SEM) with SmartPLS version 3.2.8. The results of this study found significant influence between the reputation of the airline, the quality of information, perceived benefits and e-trust to purchase intention. / Penelitian ini memiliki tujuan untuk dapat memelajari pengaruh airline reputation, web quality (system quality dan information quality ), price perception dan perceived ease of use terhadap intention to purchase yang dimediasi oleh perceived usefulness, e-trust dan e-satisfaction pada Middle East carrier. Penelitian ini menggunakan metode kuantitatif. Fokus penelitian ada pada konsumen maskapai penerbangan Timur Tengah di Indonesia, berusia diatas 17 tahun dan pernah mengunjungi paling tidak salah satu dari website maskapai yang diteliti (Emirates, Etihad Airways atau Qatar Airways). Data dalarn penelitian ini dikumpulkan dengan metode pengambilan sampel non-probabilitas. Data primer diperoleh melalui kuesioner yang disebarkan secara online, terdiri dari 45 pertanyaan yang telah diuji validitas dan reliabilitasnya. Data yang diterima berasal dari 433 responden. Penghitungan data responden dihitung menggunakan Structural Equation Model (SEM) dengan SmartPLS versi 3.2.8. Hasil dari penelitian ini menemukan bahwa terdapat pengaruh signifikan antara airline reputation, information quality, perceived usefulness dan e-trust terhadap intention to purchase.

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