Noviyanti, Airien (2018) Pengaruh reputasi, kualitas website, harga dan perceived ease od use terhadap intention to purchase yang dimediasi oleh perceived usefulness, e-trust dan e-satisfaction pada middle east carriers. Masters thesis, Universitas Pelita Harapan.
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Abstract
This research is to study the effect of airline reputation, system quality and information
quality, price perception and perceived ease of use on the intention to purchase which
is mediated by perceived usefulness, e-trust and e-satisfaction for Middle East carriers.
This research uses quantitative methods. The focus of the research is on consumers of
the Middle East carriers in Indonesia, over 17 years old and visit at least once on one
of the airline websites (Emirates, Etihad Airways or Qatar Airways). The data in this
study were collected by using non-probability sampling methods. Primary data is
obtained through a questionnaire distributed online, consisting of 45 questions that
have been submitted for validity and reliability. Data received was received from 433
respondents. Calculation of respondent data is calculated using the Structural Equation
Model (SEM) with SmartPLS version 3.2.8. The results of this study found significant
influence between the reputation of the airline, the quality of information, perceived
benefits and e-trust to purchase intention. / Penelitian ini memiliki tujuan untuk dapat memelajari pengaruh airline reputation,
web quality (system quality dan information quality ), price perception dan perceived
ease of use terhadap intention to purchase yang dimediasi oleh perceived usefulness,
e-trust dan e-satisfaction pada Middle East carrier. Penelitian ini menggunakan
metode kuantitatif. Fokus penelitian ada pada konsumen maskapai penerbangan Timur
Tengah di Indonesia, berusia diatas 17 tahun dan pernah mengunjungi paling tidak
salah satu dari website maskapai yang diteliti (Emirates, Etihad Airways atau Qatar
Airways). Data dalarn penelitian ini dikumpulkan dengan metode pengambilan sampel
non-probabilitas. Data primer diperoleh melalui kuesioner yang disebarkan secara
online, terdiri dari 45 pertanyaan yang telah diuji validitas dan reliabilitasnya. Data
yang diterima berasal dari 433 responden. Penghitungan data responden dihitung
menggunakan Structural Equation Model (SEM) dengan SmartPLS versi 3.2.8. Hasil
dari penelitian ini menemukan bahwa terdapat pengaruh signifikan antara airline
reputation, information quality, perceived usefulness dan e-trust terhadap intention to
purchase.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Noviyanti, Airien NIM01619170062 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Antonio, Ferdi NIDN0321026802 UNSPECIFIED |
Additional Information: | T 19-17 NOV p |
Uncontrolled Keywords: | e-satisfaction, e-trust, perceived usefulness, intention to purchase, information quality ; system quality ; airline reputation ; price perception ; perceived ease of use ; Middle East carrier |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:31 |
Last Modified: | 03 Jun 2022 06:26 |
URI: | http://repository.uph.edu/id/eprint/28897 |