Yuliana, Katarina (2018) Pengaruh dimensi-dimensi online review terhadap hotel online booking = The influence of online review's dimensions to online booking hotels. Masters thesis, Universitas Pelita Harapan.
Full text not available from this repository.Abstract
Penelitian ini bertujuan untuk mengetahui apakah variabel-variabel dari online review mempengaruhi hotel online booking di Jabodetabek. Penelitian ini dilakukan pada pelanggan online travel agent yang telah melakukan pemesanan hotel lebih dari 2 kali dalam setahun terakhir dengan jumlah 100 responden yang terdiri dari 52% wanita dan 48% pria. Seluruh responden dalam penelitian ini diminta untuk mengisi kuesioner, data hasil pengisian kuesioner selanjutnya dianalisis menggunakan PLS suntuk mengetahui faktor-faktor yang berpengaruh terhadap hotel online booking. Dari hasil analisis data penelitian diperoleh bahwa 43.9% online booking intention dapat diengaruhi oleh variabel yang diteliti. Variabel yang berpengaruh positif dan signifikan antara lain timeliness, positive review, comprehensiveness, dan reviewer expertise. Sedangkan variabel usefulness tidak signifikan, variabel volume tidak berpengaruh positif, dan negative review berpengaruh positif. / In this study aims to determine whether the variables from online reviews affect hotel online booking in Jabodetabek. This research was conducted on online travel agent customers who have made hotel reservations more than 2 times in the past year with 100 respondents consisting of 52% women and 48% men. All respondents in this study were asked to fill out a questionnaire, data from the results of filling out the questionnaires were then analyzed using PLS while knowing the factors that influence hotel online booking. From the results of the analysis of research data it was found that 43.9% online booking intention can be influenced by the variables studied. Variables that have a positive and significant effect include timeliness, positive review, comprehensiveness, and reviewer expertise. While the usefulness variable is not significant, the volume variable has no positive effect, and the negative review has a positive effect.
| Item Type: | Thesis (Masters) | ||||||||
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| Additional Information: | T 19-17 YUL p | ||||||||
| Uncontrolled Keywords: | Hotel Online Booking, Timeliness, SEM-PLS, Comprehensiveness, Online Review | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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| Depositing User: | Users 18 not found. | ||||||||
| Date Deposited: | 20 May 2021 02:31 | ||||||||
| Last Modified: | 26 Oct 2023 07:28 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/28906 |
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