Sihombing, Lisa Margareth (2019) Pengaruh social interaction, information dan entertainment terhadap consumer shopping behavior dengan ewom sebagai mediating variabel. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this research is identifying whether is there any positive
and significant influence of Social Interaction variable on Electronic word of
mouth, Information variable on Electronic word of mouth, Entertainment
variable on Electronic word of mouth, Electronic word of mouth on Consumer
shopping behavior. Also, the positive and siginifcant influence of Social
Interaction variable on Consumer shopping behavior where Electronic word of
mouth as a mediating variable, Information variable on Consumer shopping
behavior where Electronic word of mouth as a mediating variable and
Entertainment variable on Consumer shopping behavior where Electronic word
of mouth as a mediating variable. Also, the positive and significant influence of
Social interaction variable on Consumer shopping behavior, Information
variable on Consumer shopping behavior and Entertainment variable on
Consumer shopping behavior. This research is using quantitative method with
252 responden. The result is a positive and significant influence of Information
on Consumer shopping behavior. / Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh positif
dan signifikan antara variabel Social Interaction terhadap EWOM, variabel
Information terhadap EWOM, variabel Entertainment terhadap EWOM,
variabel EWOM terhadap Consumer Shopping Behavior. Selain itu penelitian
ini juga ingin menguji apakah ada pengaruh antara variabel Social Interaction
terhadap Consuemer Shopping Behavior melalui EWOM, variabel Information
terhadap Consumer Shopping Behavior melalui EWOM, variabel Entertainment
terhadap Consumer Shopping Behavior melalui EWOM. Selain itu, apakah ada
pengaruh positif dan signifikan antara variabel Social Interaction terhadap
Consumer Shopping Behavior, variabel Information terhadap Consumer
Shopping Behavior dan variabel Entertainment terhadap Consumer Shopping
Behavior. Penelitian ini menggunakan metode kuantitatif, menggunakan
kuesioner dan software SmartPLS dalam perhitungannya. Sampel yang
digunakan sebanyak 252 responden dan hasilnya adalah terdapat pengaruh yang
positif dan signifikan dari variabel Information terhadap Consumer Shopping
Behavior.
| Item Type: | Thesis (Masters) |
|---|---|
| Creators: | Creators NIM Email ORCID Sihombing, Lisa Margareth NIM01619170104 UNSPECIFIED UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Jayanegara, Oscar UNSPECIFIED UNSPECIFIED |
| Additional Information: | T 19-17 SIH p |
| Uncontrolled Keywords: | Consumer shopping behavior ; Electronic word of mouth ; Social Interaction ; Information ; Entertainment |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
| Depositing User: | Users 18 not found. |
| Date Deposited: | 20 May 2021 02:32 |
| Last Modified: | 04 Jun 2022 03:13 |
| URI: | http://repository.uph.edu/id/eprint/28925 |
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