Basuki, Michael (2019) Pengaruh digital pricing information, digital promotion information, digital transaction information dan digital customer service terhadap e-loyalty yang dimediasi information quality dan convenience pada debitur bank xyz. Masters thesis, Universitas Pelita Harapan.
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Abstract
This research is aimed to test whether digital pricing information, digital
promotion information, and digital transaction information variables influence
information quality. Moreover, this research is also aimed to inspect if digital
customer service is influential to convenience variable and if quality information
variable and convenience is influential to e-loyalty variable. This research is
intended for Bank XYZ s business credit debtor that have used the ACL system for
credit processing, where the total respondent obtained reaches 238 respondents.
This research s analyzation uses SmartPLS app's PLS-SEM. This research shows
the positive impact that digital pricing information and digital transaction
information have to information quality variable, other than that, there's also a
positive impact from digital customer service variable to convenience, and the
research also shows that information quality and convenience variables have a
positive impact towards e-loyalty variable. However, digital promotion variable
shows no impact or influence towards information quality. / Penelitian ini bertujuan untuk menguji apakah variabel digital pricing
information, digital promotion information, dan digital transaction information
berpengaruh pada information quality. Selain itu juga meneliti apakah variabel
digital customer service berpengaruh pada variabel convenience dan apakah
variabel quality information dan convenience berpengaruh pada variabel e-loyalty.
Penelitian ini ditujukan kepada debitur kredit usaha Bank XYZ yang telah
menggunakan sistem ACL dalam proses kreditnya, dimana total responden yang
diperoleh sebanyak 238 responden. Analisa penelitian ini menggunakan PLSSEM melalui aplikasi SmartPLS. Hasil penelitian ini menunjukan variabel digital
pricing information dan digital transaction information berpengaruh positif
terhadap variabel information quality, selain itu variabel digital customer service
juga menunjukan pengaruh positif terhadap convenience, dan juga variabel
information quality dan convenience memiliki pengaruh positif terhadap variabel
e-loyalty. Sedangkan variabel digital promotion information tidak memiliki
pengaruh terhadap information quality.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Basuki, Michael NIM01619170038 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED |
Additional Information: | T 19-17 BAS p |
Uncontrolled Keywords: | Key words: digital pricing information, digital promotion information, digital transaction information ; information quality ; digital customer service ; convenience ; e-loyalty |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:34 |
Last Modified: | 04 Jun 2022 03:49 |
URI: | http://repository.uph.edu/id/eprint/28930 |