Angela, Angela (2019) Antecedents dari commitment, trust dan attitude serta dampaknya pada repurchase intention online travel agencies (ota) apps. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this paper is to understand customer’s repurchase intention to book
travel by an online travel agencies (OTA) are determined by commitment, trust,
attitude as the antecedents.
This research used a questionnaire and the data collected from 125 online travel
agencies customers who millennial, 18-38 years old, and live in DKI Jakarta. PLS
(partial least squares version 3.0) is used to analyse the measurement and structural
models.
This study shows that commitment, trust and attitude are not significant predictors of
customer‘s repurchase intention to book travel by an online travel agency. / Penelitian ini bertujuan untuk mengetahui faktor-faktor penentu yang berpengaruh
terhadap travel repurchase intention melalui Online travel agencies (OTA) yang
sama. Jumlah responden yang digunakan dalam penelitian ini adalah sebanyak 125
responden generasi Millennial di DKI Jakarta yang sudah pernah melakukan
pemesanan perjalanan melalui OTA. Seluruh responden dalam penelitian ini diminta
untuk mengisi kuesioner, data hasil pengisian kuesioner selanjutnya dianalisis
menggunakan PLS secara deskriptif maupun kuantitatif untuk mengetahui faktorfaktor yang berpengaruh terhadap intensi pemesanan perjalanan kembali melalui
Online travel agencies (OTA) yang sama.
Berdasarkan hasil analisis dalam penelitian ini, diperoleh hasil bahwa 11 hipotesis
sesuai dengan hipotesis dan signifikan, sedangkan terdapat 3 hipotesis yang lainnya
tidak signifikan. Hasil yang tidak sesuai dengan hipotesis adalah pengaruh
commitment, trust, attitude terhadap travel repurchase intention melalui suatu Online
Travel Agencies (OTA).
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Angela, Angela NIM01619170079 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Widjaja, Anton W. NIDN0311116501 UNSPECIFIED |
Additional Information: | T 19-17 ANG a |
Uncontrolled Keywords: | Travel Repurchase Intention ; Partial Least Square |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:34 |
Last Modified: | 04 Aug 2021 05:06 |
URI: | http://repository.uph.edu/id/eprint/28992 |