Weku, Daisy Imelda CH (2016) Makna satir pada meme politik di internet. Masters thesis, Universitas Pelita Harapan.
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Abstract
A rapid development in technology has blessed society with great benefit
in communication activity. The birth of new phenomenon emerged, presenting a
new form of communication in everyday society. The new form of
communication is known as Internet Meme, tangible visual entertainment in the
form of still images, animation or even that generally carry a message in funny
ways to its audience. Internet meme is part of todays culture in which is influence
spread widely through online or virtual world. Unfortunately, today most people
still do not realize that the meme is not only serves for entertainment. Meme also
have an important role in politival sphere. Therefore, it is necessary to conduct a
research study, especially to determine the meaning of political satire contained in
the political Internet meme which has been widely circulated on social media.
This study used a qualitative approach combined which a semiotic analysis
as a research method. The research data collection is conducted through series of
primary data collection, which consist of a collection of Internet meme about
political issues that is circulated in Indonesia and interview with some reputable
source. This research study also reinforce with secondary data which obtained
through months of library research and documentation. Furthermore, the interview
was conducted to some d social observers, senior political journalist and
adolescent age 17 years.
The result showed the meaning of satire contained in Indonesian political
meme has become a strongest medium for public expression, as a means of
criticsm or oppositionn, to be the right kind of tool for public debate or discussion,
and even more it has become as one of powerful tool to discredit some political
opponents. / Komunikasi saat ini semakin dimudahkan dengan adanya kemajuan
teknologi. Seiring hal ini, sebuah fenomena konumikasi baru juga mucul, yaitu
Internet meme, yaitu hiburan visual yang berwujud gambar diam, animasi atau
bahkan video, yang umumnya untuk memberi kesan lucu kepada penikmatnya.
Internet meme adalah bagian dari budaya dimana pengaruhnya meluas melalui
transmisi secara online atau dunia maya. Namun, hingga kini masih banyak yang
belum menyadari bahwa meme sebenarnya bukanlah sebagai sarana hiburan
semata. Meme juga memiliki peran penting dalam ranah politik. Untuk itulah,
diperlukan penelitian untuk mengetahui bagaimana makna satir politik dalam
Internet meme politik yang selama ini beredar di media sosial.
Penelitian ini menggunakan pendekatan kualitatif dengan metode
penelitian analisis semiotik. Pengumpulan data penelitian dilakukan dengan data
primer, yaitu Internet meme politik yang beredar di Indonesia, wawancara, serta
data sekunder berupa studi kepustakaan dan dokumentasi. Wawancara dilakukan
kepada pengamat sosial, wartawan senior bidang politik, serta remaja usia 17
tahun.
Hasil penelitian menunjukkan bahwa makna satir dalam meme politik di
Indonesia adalah sebagai alat ekspresi publik, sebagai alat kritik atau perlawanan
aras bawah, sebagai alat menimbulkan kesadaran politik, sebagai alat partisipasi
politik, sebagai alat debat atau diskusi publik dan sebagai alat mendiskreditkan
lawan.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Weku, Daisy Imelda CH NIM 00000004160 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Simangunsong, Benedictus A. NIDN0316047501 UNSPECIFIED |
Additional Information: | T 89-13 WEK m |
Uncontrolled Keywords: | Internet meme ; political satire ; semiotic |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 09 Apr 2019 01:59 |
Last Modified: | 15 Dec 2021 06:21 |
URI: | http://repository.uph.edu/id/eprint/2923 |