Septiady, Wredy (2017) Penerimaan teknologi komunikasi (studi model penerimaan teknologi dan tindakan beralasan dalam penerapan video banking di PT Bank CIMB Niaga). Masters thesis, Universitas Pelita Harapan.
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Abstract
Now days Technology Re-invention & Development generate delivery of
information so rapid which Influence much on business. Banking Industry re engineer its
information technology to fulfill customer needs which is the availability of customer
services face to face through video banking in CIMB Bank. By Implement Video
Banking, CIMB Bank will make customers easier to communicate with the bank either in
weekend or weekdays.
These research used qualitative approach through customers survey in using video
banking. Easiness variable and customer benefit in Communication Technology
Acceptance at CIMB Bank as an outcome of this research. / Perkembangan dan kemajuan teknologi komunikasi disegala bidang membuat
semua proses penyampaian informasi menjadi semakin cepat, dampak yang besar karena
kemajuan teknologi komunikasi ini pun terjadi disegala bidang bisnis. Dunia perbankan
melakukan pembaruan teknologi komunikasi untuk memenuhi kebutuhan dan keinginan
nasabahnya salah satunya adalah dengan layanan video banking pada PT Bank CIMB
Niaga. Penerapan teknologi video banking ini bertujuan lebih memudahkan
berkomunikasi dan memberikan manfaat kepada nasabah-nasabahnya.
Peneliltian ini menggunakan pendekatan kuantitatif dengan memberikan survei
kepada para nasabah yang telah menggunakan video banking dalam berkomunikasi dan
bertransaksi di CIMB Niaga. Hasil yang diperoleh dalam penelitian ini adalah variabel
kemudahan dan manfaat akan memberikan dampak yang besar terhadap penerimaan
teknologi komunikasi video banking di Bank CIMB Niaga.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Septiady, Wredy NIM01689120003 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Irwansyah, Irwansyah UNSPECIFIED UNSPECIFIED |
Additional Information: | T 89-12 SEP p |
Uncontrolled Keywords: | Technology Acceptance ; Communication Technology ; Video Banking |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 09 Apr 2019 01:59 |
Last Modified: | 04 Aug 2021 06:55 |
URI: | http://repository.uph.edu/id/eprint/2928 |