Tanri, Monica and Rusdi, Shally (2016) Karya Kompetensi Profesi Penelitian Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Kedai Kopi di Tangerang. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Perkembangan usaha di kedai kopi meningkat sangat signifikan setiap tahunnya membuat persaingan ketat antar kedai kopi. Sehingga kualitas layanan setiap kedai kopi menjadi kunci untuk memberikan kepuasan pelanggan secara maksimal. Namun masih banyak karyawan kedai kopi yang tidak menunjukan kualitas layanan yang diberikan kepada pelanggan. Maka perlu dilakukan penelitian yang bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan (kepastian, empati, kebersihan, perwujudan, keandalan, dan daya tanggap) terhadap kepuasan pelanggan kedai kopi di Tangerang. Dengan menggunakan kuisioner yang telah dibagikan kepada 175 responden pelanggan kedai kopi di Tangerang. Teknik analisa data menggunakan korelasi dengan program SPSS versi 20. Hasil analisa penelitian adalah Kualitas Layanan berpengaruh positif terhadap Kepuasan Pelanggan kedai kopi di Tangerang dan nilai tertinggi ada di variabel keandalan mendapat nilai.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Tanri, Monica UNSPECIFIED UNSPECIFIED UNSPECIFIED Rusdi, Shally UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Soemarni, Lioe Lyly UNSPECIFIED UNSPECIFIED |
Additional Information: | CD KTA 541-12 RUS k |
Uncontrolled Keywords: | Kualitas Layanan, Kepuasan Pelanggan, Kedai Kopi |
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
Depositing User: | Users 5 not found. |
Date Deposited: | 25 Apr 2019 09:08 |
Last Modified: | 01 Feb 2021 04:06 |
URI: | http://repository.uph.edu/id/eprint/3066 |