Pengaruh brand commitment terhadap pembentukan positive word of mouth pada merek kacang dua kelinci melalui value congruity, brand image dan brand lov

Widjaja, Anton Wachidin (2017) Pengaruh brand commitment terhadap pembentukan positive word of mouth pada merek kacang dua kelinci melalui value congruity, brand image dan brand lov. Masters thesis, Universitas Pelita Harapan.

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Item Type:	Thesis (Masters)
Creators:	Creators NIM Email Widjaja, Anton Wachidin UNSPECIFIED UNSPECIFIED
Additional Information:	T 19-15 NAT p
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User:	Users 18 not found.
Date Deposited:	21 May 2021 06:32
Last Modified:	21 May 2021 06:32
URI:	http://repository.uph.edu/id/eprint/33534

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