The purpose of this research is to reveal whether there is any effect between brand awareness and customer purchase intention. Furthermore, this research will also help the other company and researchers to know and get more knowledge about this field. Branding is considered as crucial factors to its company success and sustainable profit. Customer will react more favourably with the offerings of company that has brand awareness, that’s why increase customer purchase intention. This research is using a quantitative as the research design and IBM SPSS Statistics 21 application. Data used in this research are primary data and secondary data. Data analysis methods used in this research include descriptive statistics, validity test, reliability test, normality test, coefficient of correlation, coefficient of determination, linear regression analysis and Z Test. The result of the research based on Z test, it can be known that Z Count (4.809) > Z Table (1.96). So, the conclusion of this research is that there is effect between brand awareness and customer purchase intention. The result of the research based on coefficient of determination test is there is a strong and positive relationship between brand awareness and customer purchase intention at Suzuki Jl. Adam Malik Medan. As the conclusion, after the analysis and research on the company, it has been proven that brand awareness has effect towards customer purchase intention at Suzuki Jl. Adam Malik Medan.