A company is expected to develop, while the development requires capital.This capital has become one of the important aspects in the company both in start up the business and business development. So many companies choose the capital market as choices of increasing capital. Stock price is a reflection of the condition of the company. If stock price is too low, it could probably show the company’s performance isn’t going well, otherwise if the stock prices are too high it will reduce the purchasing power from the investors. Companies with good prospects will have high stock prices. This study aims to examine the effect of Current Ratio, Return on Asset and Return on Equity toward Stock price partially or simultaneously. The sample of this study is consumer goods industries listed in the Stock Exchange for the period 2014-2017 with a total of 42 companies using purposive sampling method obtained a sample of 20 companies. The analytical method used is the classic assumption test and hypothesis testing and multiple linear analysis. The results of the study show that simultaneously all the independent variables in this study has significant effect on stock price. Current Ratio partially has significant toward stock price, Return on Asset and Return on Equity partially do not have significant effect toward stock price. The adjusted R square value of 0.265 indicates the dependent variable (Stock Price) can be explained by the independent variable (Current Ratio, Return on Asset and Return on Equity) of 26.5%