Perancangan ulang brand identity board game "Si Anak Nakal"

Kelvin, Kelvin (2021) Perancangan ulang brand identity board game "Si Anak Nakal". Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Industri board game semakin diminati seiring dengan berkembangnya industri game digital. Indonesia tidak luput dari berkembangnya industri ini, dimana mulai banyak bermunculan pengembang board game lokal yang menciptakan board game yang mengangkat budaya dan kisah lokal. Salah satu board game lokal Indonesia adalah "Si Anak Nakal" yang diterbitkan oleh Mahavira Studio. Setelah melakukan pengumpulan data yang disertai dengan analisis masalah, penulis menemukan berbagai permasalahan dalam identitas visual dan karakter maskot dalam board game "Si Anak Nakal". Visual identity yang kuang kuat dan maskot yang kurang efektif dapat mempengaruhi brand identity. Makalah ini fokus membahas mengenai keseluruhan proses perancangan ulang brand identity, dimulai dari pengumpulan data, hingga proses eksplorasi desain dan perancangan desain akhir. Pada akhir makalah, penulis akan menyimpulkan pembahasan dalam makalah ini, disertai dengan rekomendasi untuk rekan penulis yang melakukan perancangan yang serupa.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Kelvin, KelvinNIM01023170064KK70064@student.uph.edu
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorHananto, Brian AlvinNIDN0303109201UNSPECIFIED
Uncontrolled Keywords: desain komunikasi visual; desain grafis; board game; identitas visual; brand identity; maskot
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design
Current > Faculty/School - UPH Karawaci > School of Design > Visual Communication Design
Depositing User: Kelvin Kelvin
Date Deposited: 22 Jun 2021 06:42
Last Modified: 22 Jun 2021 06:59
URI: http://repository.uph.edu/id/eprint/39402

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