Amelia, Amelia (2019) The influence of service quality on purchase decision at hee lai ton restaurant medan. Bachelor thesis, Universitas Pelita Harapan.
![Title [thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png)
Title.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (1MB)
Preview
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (186kB) | Preview
![ToC [thumbnail of ToC]](http://repository.uph.edu/style/images/fileicons/text.png)
ToC.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Preview
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (782kB) | Preview
![Chapter2 [thumbnail of Chapter2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter3 [thumbnail of Chapter3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter4 [thumbnail of Chapter4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (4MB)
![Chapter5 [thumbnail of Chapter5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (597kB)
Preview
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (502kB) | Preview
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Download (4MB)
Abstract
In hospitality industry, service quality is one of the crucial factors in determining customer purchase decision. Service needs to be good because when customer is comfortable and happy with the service experience, the probability of future purchase decision will increase.
This research is meant to find whether service quality (variable X) have influence on purchase decision (variable Y) at Hee Lai Ton Restaurant Medan.The research is using convenience sampling as it enables obtaining information quickly and efficiently from the member of population who happen to be available and is willing. In this case, the writer took 92 respondents to represent the customers who visit Hee Lai Ton Restaurant Medan on May 2019.The data analysis showed several test result. In correlation test, there is a strong positive correlation between service quality and purchase decision. From Determination test, service quality contributed to the purchase decision at Hee Lai Ton Restaurant Medan by 41%. The result showed linear regression equation is Y = 20,916 + 0.593x. Therefore, the research concluded that there is an influence of service quality on purchase decision at Hee Lai Ton Restaurant Medan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Amelia, Amelia 1501020332 s00000017051@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Putra, Ali syah NIDN0108128102 ali.putra@lecturer.uph.edu |
Uncontrolled Keywords: | Hospitality Industry, Service Quality, Purchase Decision |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | rony lubis |
Date Deposited: | 22 Jun 2021 09:58 |
Last Modified: | 13 Jan 2022 02:55 |
URI: | http://repository.uph.edu/id/eprint/39423 |