Cindy, Cindy (2019) The effect of service quality towards customer satisfaction at manna house café in medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Based on the observation, the researcher found that customers tend to complain about the food and beverages ordered took long time to be served, some also complaint about the taste that did not match their preferences. Besides, the researcher also found that people give bad ratings to this café from official websites such as Trip Advisor. Based on this situation, the researcher is interested in conducting research entitled “The Effect of Service Quality towards Customer Satisfaction at Manna House Café in Medan”.Service quality is the difference between customer expectation and perceived value provided by a service provider. Customer satisfaction is the customer’s assessment of a product or service in terms of whether the product or service has met the customer’s needs and expectations. Service quality has a relationship towards customer satisfaction because service quality has a large
influence in bringing customers to a level of satisfaction.
This research is a quantitative research conducted at Manna House Café in Medan. As the data sources, the researcher uses both primary and secondary data.The results of this research indicate H1 is accepted, that service quality
does give effect to customer satisfaction at Manna House Café. It is known by the calculation of Z-test where Ztest ≥ Ztable. Service quality gives effect to customer
satisfaction at Manna House Cafe by 38.2% while the remaining 61.8% is influenced by other factors which are not being discussed in this research.As a conclusion, service quality does give effect to customer satisfaction
at Manna House Café. The implication of this research is to be beneficial for both theoretically and practically. The recommendations of this research will be dedicated to Manna House Café and for future research.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Cindy, Cindy 1501020288 cc2869@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Jungsen, Jungsen UNSPECIFIED jung.sen@lecturer.uph.edu |
Uncontrolled Keywords: | Service Quality, Customer Satisfaction, Manna House Café, Quantitative Research |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | rony lubis |
Date Deposited: | 24 Jun 2021 09:20 |
Last Modified: | 13 Jan 2022 03:44 |
URI: | http://repository.uph.edu/id/eprint/39562 |