The influence of price on customer purchase decision at cv mitra usaha, medan

Dicksen, Dicksen (2019) The influence of price on customer purchase decision at cv mitra usaha, medan. Diploma thesis, Universitas Pelita Harapan.

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Abstract

Business is a complex business entity that requires extra attention in all aspects. CV Mitra Usaha is a medicine provider which is located in Wahidin street no. 193, Medan Area, North Sumatra. Competition is something that cannot be denied by business today. In increasingly fierce competition, one of the conditions to survive is an effort to create the latest products and retain customers. In order for these goals to be achieved, one way is to deliver products that are in accordance with the customer wishes at a reasonable price. The purchasing decision process is basically very varied, there are simple and complex ones. In this writing, the purpose of this research is to know is there any influence between Price and Customer Purchase Decision at CV Mitra Usaha, Medan.The method used for this research is quantitative methods. To obtain data, researchers used questionnaires to CV Mitra Usaha, Medan customers. And getting the number of respondents to be used in this research were 68 people using the accidental sampling technique.From the results of the study, the researchers concluded that Price affect the Customer Purchasing Decisions of CV Mitra Usaha, Medan. The result of the correlation coefficient is 0.513, which means the relationship is quite strong. The result of determination is 26.3% indicating that prices affect the decision of purchasing decisions as much as 26.3% where 73.7% are influenced by other factors.For hypothesis test, the researcher used the Z-test and got the Z-count = 5.26. the Z-count> Z-table (5.26> 1.96). Which means that H0 is rejected and HA is accepted, it can be concluded that the Price influences the Customer Purchase Decision on CV Mitra Usaha, Medan

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