Kang, Isaiah (2021) Ethnographic study of factors influencing distributor's satisfaction towards network marketing company and its perceived quality. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Network Marketing (NM), or more commonly known as Multi-Level Marketing
(MLM) has been in the spotlight of controversies and debate for the past several
decades due to its perceived deceptive, abrasive and manipulative nature, hence seen
and believed by many citizens as an unethical, morally wrong business. Despite so,
Network Marketing industries showed a significant growth for the past few decades. It
is therefore important to comprehend the variables that could encourage the distributors
to remain on the job, as well as understanding the reason behind their satisfaction.
While there are a lot of existing studies done about normal salaried employee’s
satisfaction and loyalty, research that was done separately about sales representatives
or agents like Network marketing or MLM distributors are relatively scarce and hard
to find. This research aims to investigate and discover the elements and factors that
influence the satisfaction level of the distributor who pursues Network Marketing based
on the lived experience of the distributors.
Qualitative research method was selected in proceeding this research, with
Ethnography as the selected research design. The research resulted in a form of four
new emerging concepts, which are High-Quality Product, Affordable Price,
Company’s Systems, and Perceived Potential of Earning Passive Income based on the
data collected.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Kang, Isaiah NIM00000022007 kangisaiah@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Achmadi, Hendra 0321067002 hendra.achmadi@uph.edu |
Uncontrolled Keywords: | Network marketing; High-quality product; Affordable price; Company's system; Distributors satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Users 13512 not found. |
Date Deposited: | 28 Jun 2021 08:42 |
Last Modified: | 09 Mar 2022 00:20 |
URI: | http://repository.uph.edu/id/eprint/39927 |