Tanaji, Mertavian Pradmaditya (2021) Dampak Dimensi Kualitas Layanan Elektronik OVO Terhadap Loyalitas Pelanggan Di Masa Pandemi Melalui Interaksi Kepuasan Pelanggan = Dampak Dimensi E-Service Quality OVO Terhadap Customer Loyalty Di Masa Pandemi Melalui Interaksi Customer Satisfaction. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Kualitas layanan elektronik merupakan salah satu faktor yang diutamakan dalam layanan e-wallet
atau mobile payment dan merupakan salah satu faktor terhadap tingkat kepuasan dan loyalitas
pelanggan. Untuk memahami tingkat kepuasan dan loyalitas pada pelanggan diperlukannya
penelitian mengenai dimensi apa saja yang terdapat dalam kualitas layanan elektronik yang dapat
memberikan dampak positif terhadap kepuasan dan loyalitas pelanggan. Pengumpulan data
dilakukan dengan melakukan penyebaran kuesioner kepada responden. Kemudian data diolah
menggunakan SmartPLS v.3.3.3 dengan melakukan analisis data validitas, reliabilitas, dan common
method bias. Penelitian ini melakukan pre-test dan dengan menyebarkan kuesioner kepada 40
responden yang kemudian diuji hasil analisis validitas dan reliabilitasnya. Kemudian melakukan
penyebaran kuesioner kepada 250 responden dan melakukan analisis lebih mendalam. Hasil
penelitian mendapatkan bahwa beberapa dimensi dalam kualitas layanan elektronik memberikan
dampak positif kepada kepuasan pelanggan dan loyalitas pelanggan. / The quality of electronic services is one of the prioritized factors in e-wallet or mobile payment
services and is one of the factors on the level of customer satisfaction and loyalty. To understand the
level of customer satisfaction and loyalty, research is needed on what dimensions are contained in
the quality of electronic services that can have a positive impact on customer satisfaction and loyalty.
Data collection was carried out by distributing questionnaires to respondents. Then the data was
processed using SmartPLS v.3.3.3 by analyzing the data validity, reliability, and common method
bias. This study conducted a pre-test and by distributing questionnaires to 40 respondents who then
tested the results of their validity and reliability analysis. Then distribute questionnaires to 250
respondents and conduct a more in-depth analysis. The results show that several dimensions of
electronic service quality have a positive impact on customer satisfaction and customer loyalty.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Tanaji, Mertavian Pradmaditya NIM01011170324 mertaviantanaji27@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Berlianto, M.M., Ak., CA., Dr. Margaretha Pink NIDN0327037904 margaretha.berlianto@uph.edu |
Uncontrolled Keywords: | e-service quality; customer satisfaction; customer loyalty; reliability; privacy and security; website and design; customer service and support |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Users 14363 not found. |
Date Deposited: | 02 Jul 2021 04:07 |
Last Modified: | 27 Sep 2023 02:26 |
URI: | http://repository.uph.edu/id/eprint/39981 |