Halim, Jordy Gunarko (2019) The impact of service quality on customer satisfaction at pt agra garlica lestari medan. Bachelor thesis, Universitas Pelita Harapan.
![Title [thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Preview
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (348kB) | Preview
![ToC [thumbnail of ToC]](http://repository.uph.edu/style/images/fileicons/text.png)
ToC.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Preview
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (846kB) | Preview
![Chapter2 [thumbnail of Chapter2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter3 [thumbnail of Chapter3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
![Chapter4 [thumbnail of Chapter4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter5 [thumbnail of Chapter5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (346kB)
Preview
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (448kB) | Preview
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (3MB)
Abstract
This research was conducted at PT. Agra Garlica Lestari. In this study, the researcher conducted testing and analyzing of the impact of service quality on customer satisfaction at PT. Agra Garlica Lestari. The decrease in customer
satisfaction is caused by poor service quality.The theories used in this study relate to the theory of service quality and customer satisfaction. In this study, the method used by the author is a quantitative analysis method. The types of data used in this study are primary data and secondary data.
This study uses convenience sampling method by taking a number of populations as samples to be tested using SPSS. The scale used to measure the variable is Likert scale. The total population is the same as the total sample which
is 102 customers.Based on the results of testing the impact of service quality on customer satisfaction at PT. Agra Garlica Lestari, if revealed that brands have a positive
correlation on purchasing decisions, with a correlation value of 0.721. The coefficient of determination R Square value is 0.519 which means that 51.9% customer satisfaction at PT. Agra Garlica Lestari is affected by service quality and the remaining 48.1% is of other factors outside this research.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Halim, Jordy Gunarko NIM1501020455 s00000017167@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Alimin, Erina NIDN0103097202 erina.alimin@lecturer.uph.edu |
Uncontrolled Keywords: | Service Quality, Customer Satisfaction, PT. Agra Garlica Lestari |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | rony lubis |
Date Deposited: | 28 Jun 2021 08:54 |
Last Modified: | 14 Jan 2022 02:14 |
URI: | http://repository.uph.edu/id/eprint/40010 |