Octavian, Jordy (2019) The impact of product quality on customer satisfaction at pt indofood cbp sukses makmur medan. Bachelor thesis, Universitas Pelita Harapan.
![Title [thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Preview
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (484kB) | Preview
![ToC [thumbnail of ToC]](http://repository.uph.edu/style/images/fileicons/text.png)
ToC.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Preview
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (855kB) | Preview
![Chapter2 [thumbnail of Chapter2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter3 [thumbnail of Chapter3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
![Chapter4 [thumbnail of Chapter4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter5 [thumbnail of Chapter5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (478kB)
Preview
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (479kB) | Preview
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
Abstract
Good entrepreneurship always starts with getting customer satisfaction. Entrepreneurial ability always aims to get comfort for customers. Customer comfort will be the main thing for every company. Therefore, every entrepreneurial activity always prioritizes customer satisfaction as a source of widening business activities in the company
Product quality support is an absolute thing that must be owned by the company in carrying out business activities. Good product quality will create comfort for customers in making transactions. Of course, the company must
continue to run good product standards in obtaining customer trust. With good product standards, it will create satisfaction from customers.Decrease in customer satisfaction occurs because the quality of products
that are considered not meeting customer expectations. The lack of company attention to the quality of products that are owned will greatly disappoint customers.The object of this study was PT. Indofood CBP Sukses Makmur repeated
customers which amount 73 customers. Using sensus sampling method which taken all population become sample.
Based on the analysis has been made the results which are the coefficient of correlation is 0,841 which means that there is positive and strong relationship between product quality and customer satisfaction. The coefficient of
determination is 70.7%. Based on z test zcount > ztable (7,13>1.96) the hypothesis accept, and product quality had impact to customer satisfaction at PT Indofood CBP Sukses Makmur.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Octavian, Jordy 00000014667 s00000014667@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Susanto, Susanto NIDN0122037801 susanto.chang@lecturer.uph.edu |
Uncontrolled Keywords: | Product Quality, Customer Satisfaction, PT. Indofood CBP Sukses Makmur |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | rony lubis |
Date Deposited: | 28 Jun 2021 09:10 |
Last Modified: | 14 Jan 2022 07:49 |
URI: | http://repository.uph.edu/id/eprint/40012 |