Pengaruh Aspek Stratejik dan Non-Stratejik Corporate Social Responsibility terhadap Profitabilitas pada Perusahaan yang terdaftar di Bursa Efek Indonesia

Nathalia, Regina (2021) Pengaruh Aspek Stratejik dan Non-Stratejik Corporate Social Responsibility terhadap Profitabilitas pada Perusahaan yang terdaftar di Bursa Efek Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Dalam penelitian ini, penulis melakukan analisis pengaruh aspek stratejik dan non-stratejik Corporate Social Responsibility (CSR) terhadap profitabilitas. Penelitian ini dilakukan untuk mengetahui pengaruh antara aspek stratejik dan non- stratejik CSR terhadap profitabilitas yang terjadi dalam perusahaan. Penulis melakukan penelitian dengan sampel seluruh perusahaan yang terdapat dalam Bursa Efek Indonesia kecuali perusahaan perbankan / keuangan. Penulis mendapatkan sampel sebanyak 33 perusahaan pada periode 2017, 23 perusahan pada periode 2018, dan 33 perusahaan pada periode 2019. Penulis melakukan pengambilan sampel dengan metode purposive sampling method dengan total seluruh perusahaan sebanyak 89 perusahaan. Penulis menggunakan SPSS versi 25 untuk melakukan pengujian hipotesis dan analisis data dengan menggunakan analisis regresi linear berganda. Hasil dari penelitian ini menyatakan bahwa aspek stratejik CSR tidak berpengaruh secara signifikan terhadap profitabilitas, sedangkan aspek non-stratejik CSR berpengaruh secara signfifikan dan positif terhadap profitabilitas.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Nathalia, Regina
NIM01012170019
regina16051999@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Soetardjo, Mulyadi Noto
NIDN0319116301
UNSPECIFIED
Uncontrolled Keywords: Aspek Stratejik CSR; Aspek Non-Stratejik CSR; Profitabilitas
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Accounting
Current > Faculty/School - UPH Karawaci > Business School > Accounting
Depositing User: Users 3620 not found.
Date Deposited: 30 Jun 2021 02:09
Last Modified: 15 Mar 2022 07:03
URI: http://uat-repository.uph.edu/id/eprint/40160

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