Representasi body positivity pada perempuan dalam akun instagram @nipplets_official = Representation of women’s body positivity in @nipplets_official instagram account

Ratnasari, Cecilia Kartika Dwi (2021) Representasi body positivity pada perempuan dalam akun instagram @nipplets_official = Representation of women’s body positivity in @nipplets_official instagram account. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Standar kecantikan seorang wanita sering kali didefinisikan dengan bentuk tubuh yang ideal. Stereotype tubuh ideal perempuan yang tidak realistis mendorong gerakan body positivity untuk menentang stereotype tubuh ideal di media dan mendorong masyarakat unuk mulai menerima kekurangan pada tubuhnya. Gerakan tubuh positif ini diadopsi oleh akun Instagram @nipplets_official dalam memasrkan produknya. peneliti ingin meneliti bagaimana representasi citra tubuh positif pada akun Instagram @nipplets_official. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Charles Sanders Peirce. Pengumpulan data dilakukan dengan melakukan observasi dan menganalisis foto-foto dalam akun instagram @nipplets_official sebagai sumber data primer, serta situs web, buku, dan artikel jurnal sebagai sumber data sekunder. Dari hasil penelitian yang dilakukan, disimpulkan bahwa @nipplets_official mendobrak stereotype citra tubuh ideal pada perempuan, dengan merepresentasikan citra tubuh positif melalui foto-foto pada akun instagramnya dengan meggunakan model yang memiliki bentuk tubuh yang beragam./ A woman's standard of beauty is often defined by an ideal body shape. The unrealistic stereotype of the ideal body of women encourages the body positivity movement to oppose the stereotype of the ideal body in the media and encourages people to start accepting the shortcomings of their bodies. This positive body movement was adopted by the Instagram account @nipplets_official in marketing its products. The researcher wants to examine how the representation of positive body image on the Instagram account @nipplets_official. This study uses a qualitative approach with the method of semiotic analysis of Charles Sanders Peirce. Data collection was carried out by observing and analyzing photos in the @nipplets_official Instagram account as primary data sources, as well as websites, books, and journal articles as secondary data sources. From the results of the research conducted, it is concluded that @nipplets_official breaks the stereotype of ideal body image in women, by representing a positive body image through photos on their Instagram account using models with various body shapes.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Ratnasari, Cecilia Kartika DwiNIM01045170038cr70038@student.uph.edu
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorJohanes, HerlijantoNIDN0313077205johanes.herlijanto@uph.edu
Thesis advisorNiyu, NiyuUNSPECIFIEDniyu.fisip@uph.edu
Uncontrolled Keywords: Representasi; Citra tubuh positif; Analisis semiotika; Charles Sanders Peirce; Representation; Instagram; Body Positivity; Charles Sanders Peirce; Semiotic Analysis
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program)
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program)
Depositing User: Users 11419 not found.
Date Deposited: 02 Jul 2021 07:15
Last Modified: 18 Mar 2022 06:54
URI: http://repository.uph.edu/id/eprint/40184

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