Analysis of restaurant service towards customer satisfaction at grand liberty medan

Merlin, Merlin (2019) Analysis of restaurant service towards customer satisfaction at grand liberty medan. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title] Text (Title)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Abstract]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (386kB) | Preview
[thumbnail of ToC] Text (ToC)
ToC.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter1]
Preview
Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (559kB) | Preview
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (320kB)
[thumbnail of Bibliography]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (365kB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB)

Abstract

The tight competition in food and beverage industry has affected businesses in maintaining its customers. One of the most fundamental factors to measure customer satisfaction is service quality. As it can ultimately improve satisfaction and minimize service failures. This research is conducted at Grand Liberty Restaurant, Medan and aims to determine and analyze the influence of Service Quality on Customer Satisfaction. Based on the researcher observation at Grand Liberty Restaurant, Medan that has established for more than ten years in food and beverage industry has been entering the maturity phase, where this business is still running though with a minimal profit margin. In this research, the researcher used quantitative method and convenient sampling. The population used in this research are customers of Grand Liberty Restaurant Medan with 52 respondents and used the primary and secondary data to obtain the information needed. The quantitative result of the research, yields this simple linear regression equation: y = 13,737 + 0,418
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Merlin, Merlin
NIM1501020102
s00000015811@student.uph.edu
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Dalimunthe, Femmy Indriyani
NIDN3817047501
femmydalimunthe@gmail.com
Uncontrolled Keywords: Service Quality, Customer Satisfaction, and Grand Liberty Medan
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Medan > Business School > Management
Current > Faculty/School - UPH Medan > Business School > Management
Depositing User: rony lubis
Date Deposited: 02 Aug 2021 08:47
Last Modified: 14 Jan 2022 07:31
URI: http://repository.uph.edu/id/eprint/40264

Actions (login required)

View Item
View Item