The influence of service quality towards customer satisfaction at pt. sinar menara deli

Neryssa, Neryssa (2019) The influence of service quality towards customer satisfaction at pt. sinar menara deli. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title] Text (Title)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Abstract]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (508kB) | Preview
[thumbnail of ToC]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[thumbnail of Chapter1]
Preview
Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (971kB) | Preview
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (4MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (595kB)
[thumbnail of Bibliography]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (496kB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)

Abstract

This research is done at PT. Sinar Menara Deli, This company engaged in developer and property business. This Superblock is built on 5.2 hectare land which comprises Exclusive Apartment, Premium Apartment, Tribeca Condominium, Premium Office Tower, Luxurious Shopping Mall & Hotel. The objective of this research is to know whether service quality has influence towards customer satisfaction. This research aims to determine, review and analyze the influence of service quality towards customer satisfaction at PT. Sinar Menara Deli. Customer satisfaction is a very significant component in the world of business, in particular in service, and it also contributes to preserving and expanding into a advanced company. The quality of service issue therefore becomes one of the key determinants for the effectiveness of a company.This research was conducted by using quantitative method by distributing questionnaire to a total 73 respondents who are the customers of PT. Sinar Menara Deli by using slovin‟s formula. Data used in this research are primary data and secondary data. Data analysis methods used in this research are descriptive statistic, validity test, reliability test, normality test, correlation test, determination test, analysis of linear regression equation, and Z-test. Based on the data analysis, the coefficient of linear regression = 0.467 (positive). This means that service quality (X) has positive influence towards customer satisfaction (Y). The result of hypothesis test by using Z-Test, the value of Zcount = 4.38. It means that hypothesis alternative is accepted because Zcount (4.38) > Ztable (1.96). Therefore, service quality has a significant influence on customer satisfaction at PT. Sinar Menara Deli.For the companies it is recommended to always maintain the quality of service even increasing the performance in order to give the best service to their customers. In addition, it would be great if the company also focuses on how to make the customers loyal through various loyalty programs that fit the needs and desires of customers
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Neryssa, Neryssa
NIM1401020163
s00000011186@student.uph.edu
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Alimin, Erina
NIDN0103097202
erina.alimin@lecturer.uph.edu
Uncontrolled Keywords: Service Quality, Customer Satisfaction, PT. Sinar Menara Deli
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Medan > Business School > Management
Current > Faculty/School - UPH Medan > Business School > Management
Depositing User: rony lubis
Date Deposited: 02 Aug 2021 08:55
Last Modified: 03 Aug 2021 09:36
URI: http://repository.uph.edu/id/eprint/40283

Actions (login required)

View Item
View Item