Strategi komunikasi persuasif dalam sosialisasi protokol kesehatan U Residence

Dominique, Syaneth (2021) Strategi komunikasi persuasif dalam sosialisasi protokol kesehatan U Residence. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Syaneth Dominique (00000023007) ABSTRAK STRATEGI KOMUNIKASI PERSUASIF DALAM SOSIALISASI PROTOKOL KESEHATAN U RESIDENCE Penelitian ini berjudul Strategi Komunikasi Persuasif Dalam Sosialisasi Protokol Kesehatan U Residence. Penelitian ini bertujuan untuk mengetahui strategi komunikasi persuasif yang digunakan para anggota Satgas Covid 19 U Residence dalam membujuk penghuni dan karyawan serta untuk mengetahui hambatan apa saja yang dialami anggota satgas U Residence saat melakukan proses komunikasi. Teori yang relevan dalam penelitian ini adalah Komunikasi, Strategi Komunikasi, Komunikasi Antarpribadi, Komunikasi Persuasif, Disonansi Kognitif, Satgas. Dalam penelitian ini, studi yang digunakan adalah studi deskriptif kualitatif yang dapat menggambarkan dan mendeskripsikan peranan komunikasi persuasif yang dilakukan anggota satgas Covid 19 U Residence dalam membujuk calon menerapkan hidup sehat dengan menjalankan protokol kesehatan 5M. Hasil dari wawancara mengenai strategi komunikasi persuasif tersebut dijelaskan secara konstruktivis di mana aliran konstruktivisme lebih melihat penggunaan bahasa yang tidak lagi dilihat sebagai alat untuk memahami realitas objektif belaka dan dipisahkan dari subjek sebagai penyampaian pesan. Paradigma konstruktivisme melihat bahwa subjek penelitian dianggap sebagai sentral dalam melakukan kegiatan komunikasi maupun hubungan-hubungan sosial lainnya yang terjadi secara umum. Melalui itu, peneliti dapat melihat bahwa anggota satgas Covid 19 U Residence merupakan orang yang berusaha dalam membujuk penghuni dan karyawan melalui pesan- pesan persuasinya. Informasi diperoleh melalui observasi dan wawancara mendalam (in-depth interview) terhadap empat Informan yang telah memenuhi kriteria yang ditetapkan penulis. Berdasarkan penelitian ini ditemukan bahwa strategi yang digunakan para anggota tim satgas Covid 19 U Residence dalam melakukan sosialisasi kepada penghuni dan karyawan adalah menggunakan keterampilan komunikasi dan pendekatan secara personal. Selain itu, peneliti juga mendapatkan informasi respon penghuni dan karyawan berbeda- beda, ada yang langsung menerima, ada yang perlu waktu dan kemudian memutuskan menuruti untuk menerapkan protokol kesehatan 5M, ada juga yang membutuhkan waktu lalu kemudian menolak karena masih menggangap remeh Pandemi Covid 19. Kata Kunci: Strategi Komunikasi, Komunikasi Persuasi, Persuasi, Komunikasi Antarpribadi, Kualitatif, Tim Satgas Covid 19 U Residence, Covid 19, Protokol Kesehatan 5M / ABSTRACT This research is entitled Persuasive Communication Strategy in Disseminating Health Protocol. This study aims to determine the persuasive communication strategies used by members of the U Residence Covid 19 Task Force in persuading occupant and employee to find out what obstacles are experienced by U Residence task force members when carrying out the communication process. The relevant theories in this research are Communication, Communication Strategy, Interpersonal Communication, Persuasive Communication, Cognitive Dissonance, Task Force. In this study, the study used is a qualitative descriptive study that can describe and describe the role of persuasive communication carried out by members of the Covid 19 U Residence task force in persuading candidates to adopt a healthy life by implementing the 5M health protocol. The results of the interview regarding the persuasive communication strategy are explained in a constructivist manner where the flow of constructivism sees the use of language which is no longer seen as a tool to understand objective reality and is separated from the subject as a message delivery. The constructivism paradigm sees that the research subject is considered as central in carrying out communication activities and other social relationships that occur in general. Through that, researchers can see that members of the Covid 19 U Residence task force are people who try to persuade residents and employees through their persuasive messages. Information was obtained through observation and in-depth interviews with four informants who had met the criteria set by the author. Based on this research, it was found that the strategy used by the members of the Covid 19 U Residence task force in conducting socialization to residents and employees was to use communication skills and a personal approach. In addition, researchers also received information on the response of residents and employees differently, some immediately accepted, some took time and then decided to comply with the 5M health protocol, some took time and then refused because they still underestimate the Covid 19 pandemic. Keywords: Communication Strategy, Persuasion Communication, Persuasion, Interpersonal Communication, Qualitative, Covid 19 U Residence Task Force Team, Covid 19, 5M Health

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Dominique, SyanethNIM00000023007syanethdominique@yahoo.co.id
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorStefany, StellaNIDN0312088604stella.stefany@uph.edu
Uncontrolled Keywords: strategi komunikasi; komunikasi persuasi; persuasi; komunikasi antarpribadi; kualitatif; tim satgas covid 19 U Residence; covid 19; protokol kesehatan 5M
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 11161 not found.
Date Deposited: 05 Jul 2021 02:26
Last Modified: 28 Feb 2022 15:24
URI: http://repository.uph.edu/id/eprint/40333

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