Negara, Budi Satria (2021) Pengaruh customer relationship managment (crm) terhadap kinerja organisasi dengan turbulensi teknologi sebagai variabel moderasi manajemen hubungan konsumen =customer relationship managment. Bachelor thesis, UNIVERSITAS PELITA HARAPAN.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Customer relationship manajemen atau CRM terhadap kinerja organisasi dengan turbulensi teknologi sebagai variabel moderasi. Paradigma penelitian ini adalah penelitian kuantitatif. Objek dari penelitian ini adalah karyawan bank di Jakarta. Penelitian ini menggunakan skala likert dan metode pengumpulan data yang digunakan adalah dengan metode kuesioner dengan google form. Sampel penelitian ini adalah 152 responden. Hasil penelitian menunjukkan bahwa crm berpengaruh terhadap kinerja organisasi, customer centric management berpengaruh terhadap kinerja organisasi, crm organisasi berpengaruh terhadap kinerja organisasi, operasional crm berpengaruh terhadap kinerja organisasi, turbulensi teknologi dapat memoderasi hubungan antara CRM dan kinerja organisasi, turbulensi teknologi memoderasi hubungan antara customer-centric manajemen dan kinerja organisasi, turbulensi teknologi memoderasi hubungan antara organisasi crm dan kinerja organisasi, turbulensi teknologi memoderasi hubungan antara crm operasional dan kinerja organisasi, turbulensi teknologi berdampak pada kinerja organisasi.”
“Kata Kunci : CRM, Kinerja Organisasi, Turbulensi Teknologi.”
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Negara, Budi Satria NIM00000013609 buditejaya@yahoo.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Hutabarat, Moses NIDN0329077202 moses.hutabarat@uph.edu |
Uncontrolled Keywords: | crm; kinerja organisasi; turbulensi teknologi. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Users 11892 not found. |
Date Deposited: | 07 Jul 2021 03:55 |
Last Modified: | 15 Mar 2022 07:19 |
URI: | http://repository.uph.edu/id/eprint/40374 |