Aktivitas produksi konten pemasaran dalam website Primafit.com guna menunjang digital marketing PT Prima Fitindo Jaya

Ahmad, Willy (2021) Aktivitas produksi konten pemasaran dalam website Primafit.com guna menunjang digital marketing PT Prima Fitindo Jaya. Bachelor thesis, Universitas Pelita Harapan.

	Text (Title) Title.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (481kB)
Preview	Text (Abstract) Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (91kB) | Preview
Preview	Text (ToC) ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (273kB) | Preview
Preview	Text (Chapter1) Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (163kB) | Preview
	Text (Chapter2) Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (226kB)
	Text (Chapter3) Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (152kB)
	Text (Chapter4) Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter5) Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (94kB)
Preview	Text (Bibliography) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (152kB) | Preview
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

Proses produksi konten pemasaran untuk website Primafit.com dan hasil produksi konten pemasaran untuk website primafit.com berjalan sesuai dengan yang diterapkan dalam konsep ACT, yakni: Attract, Convert, Transform, dilihat dari penerapan ketiga konsep tersebut yang berhasil menjadi faktor penunjang konten pemasaran di website Primafit.com dengan cara menambah visual dari beberapa produk dan juga memberikan informasi efek positif dari penggunaan alat olahraga tersebut. Peran website sebagai media digital untuk memasarkan, memperkenalkan produk dan jasa agar hubungan baik dengan konsumen juga memberi dampak pada perkembangan. Hal ini dilihat pada keaktifan pemagang dalam mempublikasikan konten dan artikel untuk menunjang perkembangan frekuensi pengunjung dalam website Primafit.com./The production process of marketing content for the Primafit.com website and the production of marketing content for the primafit.com website are suitable applied in the ACT concept, namely: Attract, Convert, Transform, seen from the application of these three concepts which have successfully become factors supporting content marketing in Indonesia. Primafit.com website by adding visuals of several products and also providing information on the positive effects of using these sports equipment. The role of the website as a digital media to market, introduce products and service to have a good relations with consumers also has an impact on development in digital media. This can be seen in the activeness of interns in publishing content and articles to support the development of the frequency of visitors on the Primafit.com website.

Actions (login required)

View Item