Stephanie, Stephanie (2021) The influence of food quality towards customer satisfaction in The Three Carrari. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
As daily consumption of people, food is one of the primary needs that is consumed in order to survive. Moreover, Indonesian people expenses in ready-toconsume meals are higher that they often eating out which makes the competition in food and beverages industry are getting tougher as they compete to get more customer. Therefore, the business owners should provide a good product that could make the customer satisfied as they are important for the business continuity. In this research, the writer would like to know if there is any influence of food quality towards customer satisfaction in The Three Carrari, which is a neighborhood bistro in Medan that offers fusion food and also pastries. This is quantitative research and is using a descriptive method and correlational method. To collect data, the writer used primary and secondary data, distributing questionnaires to the customers with the sample amount of 154 customers. Data analysis method used in this research are validity test, reliability test, descriptive statistic, classical assumption test, determination test, and hypothesis testing (T-test). Based on the result of the research, the food quality has influence to customer satisfaction by 47.4% while the remaining 52.6% is influenced by the other factors that is not discussed in this research. The result of the T-test is Tcount (11.697) > Ttable (1.975), where
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | food quality, customer satisfaction | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
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| Depositing User: | Users 11915 not found. | ||||||||
| Date Deposited: | 03 Aug 2021 04:17 | ||||||||
| Last Modified: | 18 Jan 2022 06:19 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/41035 |
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