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Pengaruh website design quality, perceived value, dan e-trust terhadap repurchase intention pada e-commerce beauty haul

Iskandar, Ivana (2021) Pengaruh website design quality, perceived value, dan e-trust terhadap repurchase intention pada e-commerce beauty haul. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh positif website desiqn quality, perceived value, e-trust terhadap repurchase intention pada e-commerce Beauty Haul. Teknik pengambilan sampel pada penelitian ini adalah convenience sampling. Jumlah sampel yang terkumpul dengan menggunakan instrumen kuesioner dalam bentuk google forms yaitu 191 konsumen Beauty Haul yang sudah melakukan transaksi di website Beauty Haul sebanyak lebih dari 2 (dua) kali. Data dianalisis dengan pendekatan Partial Least Square-Structural Equation Model (PLS-SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara seluruh variabel independen yaitu website design quality, perceived value, e-trust terhadap variabel dependen repurchase intention.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Iskandar, Ivana
NIM01618190019
ivanaiskandar@windowslive.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Bernarto, Innocentius
NIDN0320016501
UNSPECIFIED
Uncontrolled Keywords: website design quality ; perceived value ; e-trust ; repurchase intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Users 14977 not found.
Date Deposited: 11 Aug 2021 07:52
Last Modified: 23 Sep 2021 09:16
URI: http://repository.uph.edu/id/eprint/41307

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