The influence of service quality towards customer satisfaction at PT. Sukses Usaha Nirwana

Justitio, Jason (2021) The influence of service quality towards customer satisfaction at PT. Sukses Usaha Nirwana. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Customer is one of the most important part in business because without customers, there are no sales. In this research, the writer is going to find out if service quality does influence customer satisfaction at PT Sukses Usaha Nirwana. Service quality means the ability of a service provider to satisfy customer with the activity that the service provider gives and may result in beneficial for both parties. For this research, the writer has two hypotheses, which are null hypotheses where service quality does not influence customer satisfaction and alternate hypotheses where service quality does influence customer satisfaction. The design used by the writer is quantitative method. In analyzing the data, the methods used are descriptive statistical analysis, hypothesis test and determination test. Based on the research results, the conclusion of the research is that service quality does influence customer satisfaction at PT Sukses Usaha Nirwana. From the test conducted, the result shows that the data is normally distributed, have linear relationship and free of heteroscedasticity, An equation obtained is Y = 4.188 + 0.676X. Moreover, the hypothesis test shows that service quality does influence customer satisfaction as the
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Justitio, Jason
NIM03011170096
jjustitio11@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Depari, Genesis Sembiring
NIDN0325019201
genesisnew12@gmail.com
Uncontrolled Keywords: service quality, customer satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Medan > Business School > Management
Current > Faculty/School - UPH Medan > Business School > Management
Depositing User: Users 18958 not found.
Date Deposited: 14 Aug 2021 14:11
Last Modified: 18 Jan 2022 03:56
URI: http://repository.uph.edu/id/eprint/41467

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