Tarigan, Clara (2021) The effect of service quality on customer satisfaction at Garuda Plaza Hotel Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Customer satisfaction is one of the important elements that significantly
determines the success of any company in dealing with a increasingly domestic
and global competition. There are many factors influencing on customer
satisfaction such as banquet service. service quality is a term used to include
activities service of special ceremonies within the service company
The present study is a survey using a quantitative approach intended to
analyze the effect of service quality on customer satisfaction of Garuda Plaza
Medan. The population of the study included all the customers of Garuda Plaza
Medan as of 60 persons. The sampling method used total sampling so that there
were 60 samples. The data collection used questionnaire and the collected data
were then analyzed by simple linear regression.
The result of the study shown that banquet service has significant effect on
customer satisfaction at Garuda Plaza Medan. It is indicated by t-count (9,937)> ttable (2.00) and sig-p (0.00) <0.05, so that the analysis results meet the
requirements of the hypothesis, namely if t-count> t-table or sig-p <0.05 It is
suggested to the management of Garuda Plaza Medan to further improve the
reliability and responsiveness of employees when serving customers, so that
customer satisfaction can be further improved./ Kepuasan pelanggan adalah salah satu elemen penting yang secara
signifikan menentukan keberhasilan setiap perusahaan dalam menghadapi
persaingan domestik dan global yang semakin meningkat. Ada banyak faktor yang
mempengaruhi kepuasan konsumen seperti kualitas layanan. Kualitas layanan
adalah istilah yang digunakan untuk memasukkan kegiatan pelayanan upacara
khusus di lingkungan perusahaan jasa
Penelitian ini merupakan penelitian survei dengan pendekatan kuantitatif
yang bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap
kepuasan pelanggan Garuda Plaza Medan. Populasi penelitian adalah seluruh
pelanggan Garuda Plaza Medan sebanyak 60 orang. Metode pengambilan sampel
menggunakan total sampling sehingga didapatkan 60 sampel. Pengumpulan data
menggunakan kuesioner dan data yang terkumpul kemudian dianalisis dengan
regresi linier sederhana.
Hasil penelitian menunjukkan bahwa layanan perjamuan berpengaruh
signifikan terhadap kepuasan pelanggan di Garuda Plaza Medan. Hal ini
ditunjukkan dengan t-hitung (9,937)> t-tabel (2,00) dan sig-p (0,00) <0,05,
sehingga hasil analisis memenuhi persyaratan hipotesis yaitu jika t-hitung> ttabel atau sig. -p <0.05 Disarankan kepada manajemen Garuda Plaza Medan
untuk lebih meningkatkan kehandalan dan daya tanggap karyawan dalam
melayani pelanggan, sehingga kepuasan pelanggan dapat lebih ditingkatkan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Tarigan, Clara NIM00000017179 claraafriani61@yahoo.co.id UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor khong, rifin NIDN0103037603 rifin.khong@lecturer.uph.edu |
Uncontrolled Keywords: | service quality, customer satisfaction, hotel |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 18895 not found. |
Date Deposited: | 17 Aug 2021 05:30 |
Last Modified: | 18 Jan 2022 06:33 |
URI: | http://repository.uph.edu/id/eprint/41614 |