Leonard, Grace (2021) The effect of service quality towards guest satisfaction at Ria Restaurant Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
This research was conducted at Ria Restaurant Medan. In this study, testing
and Influence of Service Quality towards Customer Satisfaction at Ria Restaurant
Medan. Quality of service that has not been maximized causes a decrease in
Customer Satisfaction at Ria Restaurant Medan Quality and Customer Satisfaction.
In this study, the method used by the author is a quantitative analysis
method. The population is 141 consumers Ria Restaurant Medan while the sample
is 104 consumers Ria Restaurant Medan. The types of data used in this
study are primary data and secondary data.
The results of the partial test can be explained that tcount (9.348) > ttable
(1.979) and a significant value of 0.000 <0.05, then Ha is accepted and Ho is
rejected, namely: Service quality influence towards customer satisfaction at Ria
Restaurant Medan. R Square value is 0.408 which means that 40.8% Customer
Satisfaction is impacted by Service Quality and the remaining 59.2% is impacted
by other variables outside this research such as price, promotion and facilities.
The conclusion of this study is that service quality has effect towards
customer satisfaction at Ria Restaurant Medan./ Penelitian ini dilakukan di Ria Restaurant Medan. Dalam penelitian ini,
pengujian dan Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan di Ria
Restaurant Medan. Kualitas layanan yang belum maksimal menyebabkan
penurunan Kepuasan Pelanggan di Ria Restaurant Medan.
Teori yang digunakan dalam penelitian ini berkaitan dengan teori Kualitas
Layanan dan Kepuasan Pelanggan.
Dalam penelitian ini, metode yang digunakan oleh penulis adalah metode
analisis kuantitatif. Populasi adalah 190 konsumen Ria Restaurant Medan
sedangkan sampelnya adalah 129 konsumen Ria Restaurant Medan. Jenis data
yang digunakan dalam penelitian ini adalah data primer dan data sekunder.
Hasil uji parsial dapat dijelaskan bahwa t hitung (9,348)> t tabel (1,979)
dan nilai signifikan 0,000 <0,05, maka Ha diterima dan Ho ditolak, yaitu kualitas
layanan berpengaruh terhadap kepuasan pelanggan di Ria Restaurant Medan. Hal
ini menunjukkan bahwa besarnya pengaruh Kualitas Layanan terhadap Kepuasan
konsumen adalah 40,8% dan sisanya 59,2% dipengaruhi oleh variabel lain di luar
penelitian ini dalam bentuk harga, inovasi makanan, kualitas makanan.
Kesimpulan dari penelitian ini adalah bahwa kualitas layanan memiliki
pengaruh terhadap kepuasan pelanggan di Ria Restaurant Medan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Leonard, Grace NIM00000025102 graceleonard98@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Alfonsius, Alfonsius NIDN0113108301 alfonsmile1@gmail.com |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 18905 not found. |
Date Deposited: | 20 Aug 2021 12:30 |
Last Modified: | 14 Mar 2022 01:58 |
URI: | http://repository.uph.edu/id/eprint/41923 |