Mardiana, Dian (2021) Analisis Faktor - Faktor yang Memegaruhi Keputusan Pembelian (studi kasus pembelian tiket pesawat di pt. xyz selama pandemi Covid19). Masters thesis, Universitas Harapan.
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Abstract
Tujuan penelitian ini adalah untuk menguji pengaruh positif dan signifikan
consumer review online, promosi dan kepercayaan terhadap keputusan pembelian
pada pembelian tiket pesawat di PT. Xyz selama pandemi Covid-19. Data Primer
dikumpulkan dengan menggunakan kuesioner yang disebar melalui Google Form.
Penelitian ini menggunakan sampel sebanyak 400 responden pada anggota fan page
PT. Xyz. Metode sampling yang digunakan adalah purposive sampling. Analisis
data menggunakan analisis regresi linear berganda menggunakan program SPSS
25. Hasil penelitian menunjukkan bahwa consumer review online berpengaruh
positif terhadap keputusan pembelian, promosi berpengaruh positif terhadap
keputusan pembelian dan kepercayaan berpengaruh positif terhadap keputusan
pembelian. / The purpose of this study is to examine the positif and significant effect of online
consumer reviews, promotions and trust in purchasing decisions on purchasing
airplane tickets at Xyz Inc. during the Covid-19 pandemic. Primary data were
collected by using a questionnaire distributed via Google Form. For this study, a
total of 400 members of the Xyz Inc. fan page were surveyed. The sampling method
used was purposive sampling. Data analysis used multiple linear regression
analysis with SPSS 25 program. The findings revealed that online consumer reviews
positively influence purchasing decisions, promotions positively influence
purchasing decisions and trust positively influence purchasingdecisions.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Mardiana, Dian NIM01619190081 01619190081@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sijabat, Rosdiana NIDN0306097801 rosdiana.sijabat@lecturer.uph.edu |
Uncontrolled Keywords: | Consumer Review Online ; Promosi ; Kepercayaan ; Keputusan Pembelian |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 3873 not found. |
Date Deposited: | 18 Aug 2021 04:58 |
Last Modified: | 12 Jul 2022 06:34 |
URI: | http://repository.uph.edu/id/eprint/41944 |