Analisis Faktor - Faktor yang Memegaruhi Keputusan Pembelian (studi kasus pembelian tiket pesawat di pt. xyz selama pandemi Covid19)

Mardiana, Dian (2021) Analisis Faktor - Faktor yang Memegaruhi Keputusan Pembelian (studi kasus pembelian tiket pesawat di pt. xyz selama pandemi Covid19). Masters thesis, Universitas Harapan.

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Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh positif dan signifikan consumer review online, promosi dan kepercayaan terhadap keputusan pembelian pada pembelian tiket pesawat di PT. Xyz selama pandemi Covid-19. Data Primer dikumpulkan dengan menggunakan kuesioner yang disebar melalui Google Form. Penelitian ini menggunakan sampel sebanyak 400 responden pada anggota fan page PT. Xyz. Metode sampling yang digunakan adalah purposive sampling. Analisis data menggunakan analisis regresi linear berganda menggunakan program SPSS 25. Hasil penelitian menunjukkan bahwa consumer review online berpengaruh positif terhadap keputusan pembelian, promosi berpengaruh positif terhadap keputusan pembelian dan kepercayaan berpengaruh positif terhadap keputusan pembelian. / The purpose of this study is to examine the positif and significant effect of online consumer reviews, promotions and trust in purchasing decisions on purchasing airplane tickets at Xyz Inc. during the Covid-19 pandemic. Primary data were collected by using a questionnaire distributed via Google Form. For this study, a total of 400 members of the Xyz Inc. fan page were surveyed. The sampling method used was purposive sampling. Data analysis used multiple linear regression analysis with SPSS 25 program. The findings revealed that online consumer reviews positively influence purchasing decisions, promotions positively influence purchasing decisions and trust positively influence purchasingdecisions.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Mardiana, Dian
NIM01619190081
01619190081@student.uph.edu
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Sijabat, Rosdiana
NIDN0306097801
rosdiana.sijabat@lecturer.uph.edu
Uncontrolled Keywords: Consumer Review Online ; Promosi ; Kepercayaan ; Keputusan Pembelian
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Users 3873 not found.
Date Deposited: 18 Aug 2021 04:58
Last Modified: 12 Jul 2022 06:34
URI: http://repository.uph.edu/id/eprint/41944

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