Putri, Jugy Anaissia (2021) The influence of service quality towards customer satisfaction at Nasi Tempong Indra Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
In this era, a lot of businesses prioritized customer satisfaction to attract interest,
consumer purchase intention and loyalty. Since there are a lot of new business competitors,
customer will tend to choose better service quality that provided. The purpose of this study is
to empirically examine the relationship between service quality and customer satisfaction at
Nasi Tempong Indra Medan branch.
The present study aims to measure the service quality towards customer satisfaction
and has been applied to examine the five indicators of service quality, which are tangibles,
reliability, responsiveness, assurance and empathy towards the customer satisfaction.
In this research, the method used by the writer is a quantitative analysis research to
study the relationship between two variables. The type of data used in this study are primary
data and secondary data. The data is collected through distributing online questionnaires and
interviews with adaptation of purposive or judgement sampling, which is investigated with
linear regression, coefficient determination and hypothesis testing to analyze the influence of
service quality in determining customer satisfaction at Nasi Tempong Indra Medan branch.
The research has concluded that service quality portrays strength of 79.2% in
determining customer satisfaction through coefficient of determination test and the remaining
20.8% is influenced by other factors as example from price, product quality, and so on, and
also can be seen from the t count is greater than t table and the significant value is smaller than
0.05, which means Ha is accepted and H0 is rejected. And justify the existence of service
quality influence towards customer satisfaction in Nasi Tempong Indra Medan branch.
In conclusion, the writer recommends Nasi Tempong Indra Medan branch to improve
the performance to achieve better result as this will increase the competitive advantage in the
market. In addition, it is recommended to hire more staff in order to improve the service
delivery and provide training experience for the employees to increasing the perform of the
services in the future yet to educate the employees how to improve better services./ Pada era sekarang, banyak bisnis yang mendahulukan kepuasan pelanggan untuk
menarik minat, niat beli konsumen dan loyalitas pelanggan. Dikarenakan banyaknya pesaing
bisnis baru, pelanggan cenderung akan memilih kualitas pelayanan yang lebih baik. Tujuan
dari penelitian ini adalah untuk menguji secara empiris hubungan antara kualitas pelayanan
dan kepuasan konsumen di Nasi Tempong Indra cabang Medan.
Penelitian ini bertujuan untuk mengukur kualitas pelayanan terhadap kepuasan
pelanggan dan telah diterapkan untuk menguji lima indikator kualitas pelayanan, yaitu bukti
langsung (tangible), kehandalan (reliability), ketanggapan (responsiveness), jaminan
(assurance) dan empati (empathy) terhadap kepuasan pelanggan.
Dalam penelitian ini, metode yang digunakan penulis adalah penelitian analisis
kuantitatif untuk mempelajari hubungan antara kedua variabel. Jenis data yang digunakan
dalam penelitian ini ada data primer dan data sekunder. Pengumpulan data dilakukan melalui
penyebaran kuesiner online dan juga wawancara dengan metode convenience sampling dan
akan diproses dengan statistic regresi linear, koefisien determinasi dan pengujian hipotensi
untuk menganalisa pengaruh kualitas pelayanan dalam menentukan kepuasan pelanggan di
Nasi Tempong Indra cabang Medan
Penelitian ini menyimpulkan bahwa kualitas pelayanan memiliki 79.2% dalam
mempengaruhi kepuasan pelanggan melalui uji koefisien determinasi dan 20.8% dipengaruhi
oleh factor lain, seperti dari segi harga, kualitas produk dan lainnya, dan juga dapat dilihat
dari t hitung lebih besar dari t table dan nilai signifikansi lebih kecil dari 0.05, yang berarti
Ha diterima dan Ho ditolak. Sehingga menjustifikasi adanya pengaruh kehadiran kualitas
pelayanan terhadap kepuasan pelanggan di Nasi Tempong Indra cabang Medan.
Dalam kesimpulan, penulis merekomendasikan Nasi Tempong Indra cabang Medan
untuk tetap meningkatkan performa untuk mencapai hasil yang lebih baik, dimana hal tersebut
dapat meningkatkan keuntungan dalam pasar. Dan juga merekomendasikan untuk
menambahkan beberapa karyawan untuk meningkatkan layanan dan juga menyediakan
pengalaman pelatihan kepada karyawan untuk meningkatkan performa servis untuk
kedepannya dan juga untuk mengedukasi karyawan cara meningkatkan servis yang lebih baik.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Putri, Jugy Anaissia NIM00000024102 jugyanaissia97@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Alfonsius, Alfonsius NIDN0113108301 alfonsius@uph.edu |
Uncontrolled Keywords: | service quality, customer satisfaction, Nasi Tempong Indra Medan |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 18916 not found. |
Date Deposited: | 22 Aug 2021 00:32 |
Last Modified: | 18 Jan 2022 05:53 |
URI: | http://repository.uph.edu/id/eprint/41997 |