Shafira, Dhea (2021) Pengaruh kualitas pelayanan dan kinerja karyawan terhadap kepuasan konsumen pada Melati Decoration Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Tujuan penelitian untuk menganalisa variabel Kualitas Pelayanan dan Kinerja Karyawan terhadap Kepuasan Konsumen pada Melati Decoration Medan. Metode penelitian menggunakan jenis penelitian berbentuk kuantitatif dengan menggunakan alat pengumpulan data kuesioner. Populasi dalam penelitian ini adalah semua konsumen yang pernah menggunakan jasa dekorasi pada Melati Decoration Medan. Penelitian ini menggunakan sampel karena tidak dimungkinkan untuk meneliti semua konsumen pada Melati Decoration Medan. Teknik yang digunakan yaitu nonprobability sampling dengan teknik convinience sampling. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil analisis data dapat disampaikan: (1) Ada pengaruh Kualitas Pelayanan dan Kinerja Karyawan terhadap Kepuasan Konsumen pada Melati Decoration Medan. (2) Ada pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Melati Decoration Medan. (3) Ada pengaruh Kinerja Karyawan terhadap Kepuasan Konsumen pada Melati Decoration Medan./The research objective is to analyze the variables of Service Quality, Employee Performance affect consumers satisfaction at Melati Decoration Medan. The research method uses a quantitative form of research using a questionnaire data collection tool. The population in this study were all consumers of Melati Decoration Medan. This study uses samples because it is not possible to examine all consumers of Melati Decoration Medan. The technique used is nonprobability sampling with convinience sampling. Data analysis techniques using multiple linear regression. The results of data analysis can be delivered: (1) There is an influence of Service Quality and Employee Performance on consumers satisfaction at the Melati Decoration Medan. (2) There is an influence of Service Quality on consumers satisfaction at the Melati Decoration Medan. (3) There is an influence of Employee Performance on consumers satisfaction at the Melati Decoration Medan.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Shafira, Dhea NIM 03014170014 shafiradhea26@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Depari, Genesis Sembiring NIDN0325019201 genesis.sembiring@uph.edu |
Uncontrolled Keywords: | Kualitas Pelayanan; Kinerja Karyawan; Kepuasan Konsumen |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Users 18952 not found. |
Date Deposited: | 22 Aug 2021 08:54 |
Last Modified: | 18 Jan 2022 06:01 |
URI: | http://repository.uph.edu/id/eprint/42046 |