In this study using independent variables, namely product quality, price, and brand image. The mediating variable in this study is customer trust and the dependent variable in this study is the purchase decision. The purpose of this study is to find out whether there is an influence between product quality, price, and brand image of Luxury fashion brand in Indonesia (Balenciaga) on purchase decisions. Then, does customer trust affect the purchase decision at Balenciaga Indonesia.The research findings state that product quality, price, and brand image affect customer trust in Balenciaga Indonesia. Then, customer trust has an influence on purchase decisions in Balenciaga Indonesia. This research was conducted over a period of 3 months from September to November 2021.