The purpose of this research is to better understand the relationship between brand experiences (sensory, emotive, and intellectual) and brand equity (loyalty, perceived quality, and brand awareness/brand associations). The context for this study is worldwide luxury brands, notably the Apple brand. The findings indicated that sensory experiences had an effect on all elements of brand equity. Meanwhile, emotional experiences have an effect on brand equity. Additionally, intellectual experiences have an effect on brand equity. Finally, this research adds to the worldwide marketing of luxury brand management strategies in developing regions by increasing the desirability of luxury brands via creation of value through brand experiences.