The entertainment industry is a place for a brand to get the full attention of the audience. In attracting the attention of the audience, audience involvement is needed. A deep interest in celebrities is referred to as glorification of celebrities. This study was conducted to understand the phenomenon of Mediheal's downgrade. The purpose of this study is to build adoption theories and models to explore the relationship between behavioral involvement, emotional involvement, referential reflection, entertainment – social, intense – personal, brand awareness, perceived product quality, and fulfill their influence on purchase intentions and visits. meaning.