Kelvin, Kelvin (2021) The influence of country of origin, perceived value and consumer trust on the purchase intention of Wuling automobiles in Indonesia during Covid-19 pandemic. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
While Wuling’s growth in Indonesia has been phenomenal, Wuling has registered a significant sales drop in 2020 and has the potential to be in the top five or even the largest car brand in Indonesia. This research aims to understand the influence of Country of Origin, Perceived Value and Consumer Trust on the Purchase Intention of Wuling automobiles in Indonesia during Covid-19 Pandemic. This study takes the approach of quantitative research with data collection method using electronic questionnaires via Google Form. The respondents of this research are Indonesian consumers above 18 years of age who have heard about Wuling. This research utilizes SmartPLS 3.3.3 for measurement. The outer model comprises validity and reliability measurements, while the inner model consists of measurements of multicollinearity, R-Square, T-statistics and P-value tests. In addition, structural equation modelling is performed to test the construct relations in the theoretical framework of this study. The results of this research show that Country of Origin, Perceived Value and Consumer Trust have positive effects on the Purchase Intention of Wuling automobiles in Indonesia, with Perceived Value and Consumer Trust exerting greater influence in the times of the Covid-19 pandemic.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | Country of origin; Perceived value; Consumer trust; Purchase intention; | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Users 19205 not found. | ||||||||
| Date Deposited: | 10 Jan 2022 02:34 | ||||||||
| Last Modified: | 09 Mar 2022 03:06 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/44169 |
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