Bella, Maria Fransiska (2021) Pengaruh service quality,customer satisfaction, dan customer value terhadap customer loyalty Tiki customer relationship management quality sebagai variabel intervening. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Pada penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Service quality, Customer satisfaction dan Customer value terhadap Customer loyalty melalui media Customer Relationship Management Quality pada jasa ekspedisi TIKI. Penelitian yang digunakan adalah menggunakan metode penelitian kuantitatif dengan memperoleh data dari google form yang disebarkan kepada responden yang sesuai dengan kriteria peneliti. Masyarakat Indonesia menjadi pilihan peneliti dimana para responden pernah menggunakan jasa ekspedisi TIKI. Dalam pengelolahan data ini peneliti menggunakan Smartpls 3.3.3 untuk melihat dan menganalisa model pengukuran outer model dan inner model.Pada outer model terdapat uji validitas dan reliabilitas dan inner model terdapat uji R2, T-statistik ,P-value, dan melakukan pengujian hubungan kontruk variabel pada penelitian. Hasil yang diperoleh pada penelitian ini menunjukan variabel Service quality berpengaruh positif terhadap Customer Relationship Management Quality. Variabel Customer satisfaction berpengaruh positif terhadap Customer Relationship Management Quality. Variabel Customer value berpengaruh positif terhadap Customer Relationship Management Quality.Variabel Customer Relationship Management Quality berpengaruh positif terhadap Customer loyalty. Variabel Service quality berpengaruh positif terhadap Customer loyalty.Variabel Customer satisfaction dan Customer value tidak berpengaruh positif terhadap Customer loyalty. Terakhir variabel Service quality, Customer satisfaction, dan Customer value berpengaruh positif terhadap Customer loyalty dimediasi Customer Relationship Management Quality.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Bella, Maria Fransiska NIM01011180279 mariafbxd21@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Wuisan, Dewi Sri Surya NIDN0431107004 dewi.wuisan@uph.edu |
Uncontrolled Keywords: | Service quality; Customer satisfaction; Customer value; Customer loyalty; Customer relationship management quality |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Users 14755 not found. |
Date Deposited: | 11 Jan 2022 06:42 |
Last Modified: | 24 Feb 2022 00:45 |
URI: | http://repository.uph.edu/id/eprint/44220 |