Tujuan dari pencapaian penelitan yang dilakukan adalah untuk mengetahui pengaruh risiko bisnis, likuiditas, solvabilitas dan cash conversion cycle terhadap profitabilitas pada consumer goods periode 2014-2020 menggunakan variabel sesuai pengukur: risiko bisnis, likuiditas, solvabilitas dan cash conversion cycle. Sumber yang dikumpulkan dari penelitian ini adalah data sekunder dimana berupa laporan data keuangan perusahaan yang terdaftar di BEI periode 2014-2020. Populasi dari penelitian ini diambil sebanyak 58 perusahaan yang terpilih dari sampel untuk data yang diperoleh sebanyak 26 perusahaan. Metode dari penelitian menggunakan purposive sampling dan melakukan analisis menggunakan pengolahan data statistic IBM SPSS Statistics 25. Penelitian yang telah dilakukan analisis menunjukkan risiko bisnis, likuiditas, solvabilitas dan cash conversion cycle berpengaruh terhadap profitabilitas sebesar 35%. Hasil yang diperoleh menunjukkan risiko bisnis tidak berpengaruh positif terhadap profitabilitas, likuiditas tidak berpengaruh positif terhadap profitabilitas, solvabilitas berpengaruh positif terhadap profitabilitas dan cash conversion cycle berpengaruh positif terhadap profitabilitas./The purpose of this research is to determine the effect of business risk, liquidity, solvency and cash conversion cycle on profitability in consumer goods for the 2014-2020 period using variables according to the measurement: business risk, liquidity, solvency and cash conversion cycle. The sources collected from this study are secondary data in the form of financial data reports of companies listed on the IDX for the 2014-2020 period. The population of this study was taken as many as 58 companies selected from the sample for the data obtained as many as 26 compaines. The research method uses purposive sampling and performs analysis using data processing statistics IBM SPSS Statistics 25. Research that has been analyzed shows that business risk, liquidity, solvency and cash conversion cycle have an effect on profitability of 35%. The results obtained show that risk has a doest not have positive effect on profitability, liquidity does not have a positive effect on profitability, solvability has positive effect on profitability and the cash conversion cycle has positive effect on profitability.