The competitive advantage of Waroeng Babeh Restaurant and the barriers that diminish it

Tamara, Willeo (2021) The competitive advantage of Waroeng Babeh Restaurant and the barriers that diminish it. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title] Text (Title)
Title.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (842kB)
[thumbnail of Abstract]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (115kB) | Preview
[thumbnail of ToC]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[thumbnail of Chapter1]
Preview
Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (999kB) | Preview
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (630kB)
[thumbnail of Bibliography]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (456kB) | Preview
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (10MB)

Abstract

Waroeng Babeh Restaurant is an Indonesian Cuisine restaurant that is located in the city of Medan. The restaurant has run for 2 years and is currently facing the pandemic situation that affect their income. This research study will obtain some factors that are affecting the competitive advantage of Waroeng Babeh Restaurant by using case study research which involves interviews, observations, and field notes. The researcher are involving the owners, employees, and customers to gain the latent variable which is Cooking Skill, Work Experience, Strategic Position, Digital Marketing, Unique Way of Selling, Parking Lot Availability, COVID-19, Service Innovation, Cheap Price, Working Environment, Supportive Leadership, Word of Mouth (WOM), Providing Games, Fast Food Serving, Friendly Owner, and Restaurant Safety Protocols. The latent variables that are collected is conducted into a mini-model theory that gives an illustration about the competitive advantage of Waroeng Babeh Restaurant. The research can be used as guidance or references in future research done by academicians to become comparisons with other restaurants.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Tamara, Willeo
NIM01013180042
willeotamara@ymail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Sembel, Jacquelinda Sandra
NIDN0001046202
sandra.sembel@uph.edu
Uncontrolled Keywords: Restaurant; Competitive advantage; Covid-19 virus; Case study
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 22699 not found.
Date Deposited: 12 Jan 2022 02:18
Last Modified: 12 Jan 2022 02:18
URI: http://repository.uph.edu/id/eprint/44254

Actions (login required)

View Item
View Item