Saputra, Natasha (2021) Faktor – Faktor Yang Mempengaruhi Pengalaman Konsumen Dalam Pembelian Online Shopping (Shopee Experience) Pada Generasi Milenial Di Wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk melihat faktor yang mempengaruhi pengalaman konsumen dalam berbelanja online dan menemukan hasil bahwa H1 Customer Service berpengaruh positif terhadap Online Shopping Experience, H2 Website Experience berpengaruh negatif terhadap Online Grocery Shopping Experience, H3 Product Experience berpengaruh positif terhadap Online Grocery Shopping Experience, H4 Delivery Experience berpengaruh positif terhadap Online Grocery Shopping Experience, H5 Brand Experience berpengaruh positif terhadap Online Grocery Shopping Experience, H6 Online Grocery Shopping Experience berpengaruh positif terhadap Satisfaction, H7a Satisfaction berpengaruh positif terhadap Repurchase Intention, dan H7b Satisfaction berpengaruh positif terhadap Word Of Mouth. Penelitian ini juga menghasilkan R2 untuk menjelaskan model penelitian yang dikembangkan yaitu menghasilkan Online Grocery Shopping Experience sebesar 0.349 (moderate), Repurchase Intention sebesar 0.291 (moderate), Satisfaction sebesar 0.118 (weak), Word Of Mouth sebesar 0.401 (moderate). Penelitian ini juga memiliki keterbatasan yaitu tidak menspesifikasikan unsur perilaku konsumen yang hedonis atau utilitarian sehingga hasil yang didapatkan hasil yang maksimal. Untuk peneliti selanjutnya sebaiknya menspesifikasikan perilaku konsumen dengan menambahkan variabel hedonis dan utilitarian.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID Saputra, Natasha NIM01011180035 natasha.saputra@gmail.com UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Siahaan, Juniarty NIDN0326067803 / NIDK20180020 juniarty.fe@uph.edu |
| Uncontrolled Keywords: | Online shopping experience; Satisfaction; Repurchase intention; Word of mouth |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
| Depositing User: | Users 14487 not found. |
| Date Deposited: | 12 Jan 2022 02:25 |
| Last Modified: | 22 Mar 2022 02:53 |
| URI: | http://repository.uph.edu/id/eprint/44255 |
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