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Hubungan konten iklan media sosial, konten promosi penjualan, positive word of mouth dan citra merek terhadap niat berperilaku konsumen otomotif di Indonesia

Hariono, Felicia Ivana (2021) Hubungan konten iklan media sosial, konten promosi penjualan, positive word of mouth dan citra merek terhadap niat berperilaku konsumen otomotif di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penggunaan kendaraan bermotor roda empat atau mobil untuk mobilisasi sehari
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Hariono, Felicia Ivana
NIM01011180144
feliciaivana24@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Radnan, Paulus Yokie
0324058008
paulus.radnan@uph.edu
Uncontrolled Keywords: media sosial ; positive word of mouth ; promosi penjualan ; citra merek ; niat berperilaku ; merek otomotif
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 14616 not found.
Date Deposited: 13 Jan 2022 07:56
Last Modified: 03 Mar 2022 22:09
URI: http://repository.uph.edu/id/eprint/44386

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