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Analisis pengaruh marketing mix dan word of mouth terhadap brand image dan purchase decision melalui grab food di Jakarta

Wirjadinata, Priscillia (2021) Analisis pengaruh marketing mix dan word of mouth terhadap brand image dan purchase decision melalui grab food di Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

abstrak / abstract
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Wirjadinata, Priscillia
01011170111
prisscilliaaa@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Bernarto, Innocentius
NIDN0320016501
innocentius.bernarto@uph.edu
Thesis advisor
Achmadi, Hendra
NIDN0321067002
hendra.achmadi@uph.edu
Thesis advisor
Hutabarat, Moses
NIDN0329077202
moses.hutabarat@uph.edu
Uncontrolled Keywords: marketing mix, word of mouth, brand image, purchase decision, grab
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 13998 not found.
Date Deposited: 14 Jan 2022 04:43
Last Modified: 24 Mar 2022 08:14
URI: http://repository.uph.edu/id/eprint/44421

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