Chiadevin, Vinson (2021) Pengaruh awareness of utility, awareness easy to use, awareness of marketing policy, awareness of price and cost dan affection of society terhadap online shopping intention pada aplikasi Shopee selama pandemi covid-19. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini Awareness of Utility, Awareness Easy to Use, Awareness of Marketing Policy, Awareness of Price and Cost, dan Affection of Society sebagai variabel independen dan Online Shopping Intention sebagai variabel dependen dalam ruang lingkup aplikasi Shopee. Pada penelitian ini, peneliti akan memakai jenis penelitian deskriptif dan jenis data kuantitatif. Peneliti membagikan kuesioner penelitian dengan menggunakan aplikasi Google Form kepada 384 responden menggunakan metode penarikan convenience sampling. Peneliti membagikan kuesioner kepada orang yang pernah menggunakan atau melakukan transaksi di aplikasi Shopee. Peneliti menganalisis data dengan menggunakan aplikasi Smart-PLS dengan hasil penelitian Awareness of Utility berpengaruh positif terhadap Online Shopping Intention , Awareness Easy to Use berpengaruh positif terhadap Online Shopping Intention , Awareness of Marketing Policy tidak berpengaruh terhadap Online Shopping , Awareness of Price and Cost berpengaruh positif terhadap Online Shopping Intention dan Affection of Society berpengaruh positif terhadap Online Shopping Intention pada aplikasi Shopee selama pandemi COVID-19. Penelitian ini berlangsung dalam rentang waktu 3 bulan, yaitu September-November 2021.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID Chiadevin, Vinson NIM01011180053 vinsonchiadevin@ymail.com UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Achmadi, Hendra NIDN0321067002 hendra.achmadi@uph.edu |
| Uncontrolled Keywords: | awareness of utility; awareness easy to use; awareness of marketing policy; awareness of price and cost; affection of society; online shopping intention |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
| Depositing User: | Users 14504 not found. |
| Date Deposited: | 14 Jan 2022 16:44 |
| Last Modified: | 25 Feb 2022 01:14 |
| URI: | http://repository.uph.edu/id/eprint/44497 |
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